Mazda’s real thirst-quencher

Herald Sun - Motoring - - Front Page -

The up­dated CX-7 will be easy to pick be­cause a cos­metic up­grade in­cludes the gi­ant ‘‘smi­ley face’’ grille al­ready seen on the new Mazda3 and up­dated MX-5. Other tweaks will be in­cluded in the pack­age, though Dick­son says it is too early to go into de­tail. He is also tight-lipped on pric­ing specifics. ‘‘If we look at the SUV mar­ket, CX-7 was po­si­tioned at the top end. It was pop­u­lar among some, but not ev­ery­body,’’ Dick­son says.

‘‘Pric­ing is still to be de­cided, but we’re looking to be com­pet­i­tive. If you look at the mar­ket for Ja­panese ri­vals it goes from the low $30,000s to the high $30,000s. Our plan (is) to be in there some­where with the 2.5, and com­pet­i­tive.’’

The new en­gines have the po­ten­tial to eas­ily dou­ble CX-7 sales in Aus­tralia, though Dick­son is not sure about the diesel.

‘‘We wouldn’t be do­ing it if we didn’t think there will be in­cre­men­tal busi­ness. But the ex­tent is dif­fi­cult to de­ter­mine, and one of our is­sues is get­ting sup­ply. Some­times we get caught out by de­mand,’’ he says.

‘‘It’s early days with diesel but we have to get it out there.’’

Dick­son says Mazda is also con­sid­er­ing — as Nis­san has done with its baby Dualis hatch — a front-drive CX-7 to give an even sharper price. ‘‘That’s one we’re con­sid­er­ing,’’ he says. But he rules out any chance of the CX-7 en­gine up­grade mak­ing it to the larger CX-9.

‘‘No, there is no diesel in the CX-9 at all. CX-9 is pri­mar­ily for the US mar­ket, so what­ever they do in terms of prod­uct de­vel­op­ment we can tap into, but there is al­most no de­mand for diesel and the cur­rent en­gine is go­ing well.’’

Newspapers in English

Newspapers from Australia

© PressReader. All rights reserved.