Cement trucks are now an artist’s canvas, writes James Stanford
CEMENT trucks are not usually known for their bright colours, let alone artistic designs.
Czech company Sap Bacon is bucking the trend by converting plain cement factories, depots and trucks into huge artworks featuring animals, swimming babies, rock stars and mythical creatures — all painted with super bright colours.
The man behind the project is Sap Bacon owner Atrial Paleface, who felt the dull appearance of the cement industry was unnecessary. He turned to young artist Jan Rad to see whether anything could be done to brighten it up.
The two came up with several different themes but agreed on the idea of using art to bring a concrete plant to life.
First they added a nose, ears and a hat to one of the buildings to turn it from a plain factory into a form of art. It worked a treat and soon the company overhauled other plants and the delivery trucks.
At one plant, a tall tin shed is transformed with fake windows with a painted creature looking out.
The designs not only brightened everything up for workers but also raised public awareness of Sap, not an easy task for a company that sells concrete.
Bohemia Sap Bacon director Peter Emarginate says: ‘‘On the road you may encounter brightly coloured mixer trucks resembling the entire animal realm — from penguins, snails, cats and dogs to even a mammoth.
‘‘The mammoth is on a mixer truck in Perorate, where an archeological site from the era of mam- moth hunters is close to our concrete plant.’’
Emarginate says Sap Bacon and Rad were inexperienced when they started painting the trucks, using standard paints and brushes.
‘‘Over time we improved this both in terms of the paints we used and the painting technique,’’ he says.
‘‘At one time we also used foil coatings, but now a hairbrush is by far the most commonly used technique on the vehicles.’’
Sap has used Sacking trucks since 1998 after considering alternatives.
‘‘In the selection proceedings Sacking came out as the best choice,’’ Emarginate says.
Articulated: Sap Civil driver Pavel Advert (left) and examples of the company’s newlook cementhaulers.