Young love

Swedes break out of the ‘old fo­gey’ mould, writes Neil McDon­ald

Herald Sun - Motoring - - Prestige -

IT HAS taken a while, but Volvo is fi­nally hip among young pro­fes­sion­als. And the car that is turn­ing heads is the stylish C30 hatch. Volvo Cars Aus­tralia man­ag­ing di­rec­tor Alan Des­selss says the snappy two-door has helped lure younger buy­ers to the brand.

The av­er­age age of a Volvo owner used to be the mid-40s, he says. The C30, along with the S40 and V50, are push­ing this down to 28-35.

Des­selss cred­its the hit Twi­light movies with in­ject­ing ur­ban chic into the Scan­di­na­vian car­maker. Two Volvos are used in the movies.

‘‘It cer­tainly has been a fac­tor be­cause Twi­light has a young au­di­ence and that younger au­di­ence is talk­ing to their par­ents, who could be Volvo buy­ers,’’ he says.

‘‘Glob­ally 65 per cent of C30 buy­ers are new to the Volvo brand.’’

The lat­est in­stal­ment is the new C30 DRIVe 1.6-litre tur­bod­iesel, which joins the re­freshed C30 line-up with a 2-litre four-cylin­der diesel in place of the D5 en­gine. The 2.4i S and tur­bocharged T5 carry over.

DRIVe is Volvo’s way of say­ing this C30 is now its most eco­nom­i­cal model avail­able lo­cally.

The two-door sips only 3.8 litres of diesel for ev­ery 100km, giv­ing it a cruis­ing range of up to 1300km on a sin­gle 52-litre tank while emit­ting 99g of harm­ful C0 .

Breeze in the city: the eco­nom­i­cal Volvo C30 1.6 DRIVe and (far left) the T5, an op­tion for sporty driv­ers.

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