Swedes break out of the ‘old fogey’ mould, writes Neil McDonald
IT HAS taken a while, but Volvo is finally hip among young professionals. And the car that is turning heads is the stylish C30 hatch. Volvo Cars Australia managing director Alan Desselss says the snappy two-door has helped lure younger buyers to the brand.
The average age of a Volvo owner used to be the mid-40s, he says. The C30, along with the S40 and V50, are pushing this down to 28-35.
Desselss credits the hit Twilight movies with injecting urban chic into the Scandinavian carmaker. Two Volvos are used in the movies.
‘‘It certainly has been a factor because Twilight has a young audience and that younger audience is talking to their parents, who could be Volvo buyers,’’ he says.
‘‘Globally 65 per cent of C30 buyers are new to the Volvo brand.’’
The latest instalment is the new C30 DRIVe 1.6-litre turbodiesel, which joins the refreshed C30 line-up with a 2-litre four-cylinder diesel in place of the D5 engine. The 2.4i S and turbocharged T5 carry over.
DRIVe is Volvo’s way of saying this C30 is now its most economical model available locally.
The two-door sips only 3.8 litres of diesel for every 100km, giving it a cruising range of up to 1300km on a single 52-litre tank while emitting 99g of harmful C0 .
Breeze in the city: the economical Volvo C30 1.6 DRIVe and (far left) the T5, an option for sporty drivers.