Pay­ing through the nose

The ex­pen­sive May­bach adds even more lux­ury as it strug­gles for cus­tomers, writes Neil McDon­ald

Herald Sun - Motoring - - Prestige -

THE mil­lion-dol­lar May­bach may be on the nose in Aus­tralia, but a new scent and look greet buy­ers of the 2010 ver­sion. For the first time wealthy own­ers of the up­dated Ger­man li­mou­sine can request a high­qual­ity per­fume flask for their cars. At the touch of a but­ton the flask sprays a fra­grance of the owner’s choice around the cabin.

The per­fume dis­penser is one of sev­eral lav­ish new touches.

Buy­ers can also spec­ify hand-braided pip­ing on the seats with in­sets of Swarovski crys­tals, wire­less in­ter­net ac­cess and a 19-inch high­res­o­lu­tion colour tele­vi­sion for rear pas­sen­gers.

Ego­cen­tric own­ers can even have their name em­bossed into the rear glass pri­vacy screen.

De­spite only a hand­ful be­ing sold here, Mercedes-Benz Aus­tralia spokesman Peter Fadeyev says both the short-wheel­base 57 and longer wheel­base 62 and S ver­sions are still avail­able. ‘‘We have a ded­i­cated May­bach depart­ment to deal with cus­tomers who want the car,’’ he says.

Be­cause of the un­lim­ited range of paint, up­hol­stery and trim op­tions, cus­tomers are guided through the fitout process on a one-to-one ba­sis.

Glob­ally, the su­per-lux­ury flag­ship of the Daim­ler range has never en­joyed the same suc­cess as the Rolls-Royce Phan­tom.

Even the ‘‘baby’’ Ghost, at $695,000, al­ready has more than 30 com­mit­ted Aus­tralian buy­ers.

In an ef­fort to move the May­bach fur­ther away from the pre­mium long-wheel­base S-Class sedan, Mercedes has fi­nessed it with new wheels, paint schemes and cos­metic touches.

The grille is big­ger and cuts into the bumper to give the car more pres­ence. LED day­time run­ning lights have been added un­der the bumper.

Fadeyev says few cus­tomers cross-shop against a top-end 6.0-litre S-Class 65 AMG, which costs $482,900.

‘‘They re­ally are two com­pletely dif­fer­ent cars with dif­fer­ent cus­tomers,’’ he says.

Ac­cord­ing to VFACTS sales fig­ures, since it was launched lo­cally in March 2004, only 10 May­bachs have been sold.

Mak­ing scents: May­bach is avail­able with a per­fume-scented dome which sprays a fra­grance.

Newspapers in English

Newspapers from Australia

© PressReader. All rights reserved.