Paying through the nose
The expensive Maybach adds even more luxury as it struggles for customers, writes Neil McDonald
THE million-dollar Maybach may be on the nose in Australia, but a new scent and look greet buyers of the 2010 version. For the first time wealthy owners of the updated German limousine can request a highquality perfume flask for their cars. At the touch of a button the flask sprays a fragrance of the owner’s choice around the cabin.
The perfume dispenser is one of several lavish new touches.
Buyers can also specify hand-braided piping on the seats with insets of Swarovski crystals, wireless internet access and a 19-inch highresolution colour television for rear passengers.
Egocentric owners can even have their name embossed into the rear glass privacy screen.
Despite only a handful being sold here, Mercedes-Benz Australia spokesman Peter Fadeyev says both the short-wheelbase 57 and longer wheelbase 62 and S versions are still available. ‘‘We have a dedicated Maybach department to deal with customers who want the car,’’ he says.
Because of the unlimited range of paint, upholstery and trim options, customers are guided through the fitout process on a one-to-one basis.
Globally, the super-luxury flagship of the Daimler range has never enjoyed the same success as the Rolls-Royce Phantom.
Even the ‘‘baby’’ Ghost, at $695,000, already has more than 30 committed Australian buyers.
In an effort to move the Maybach further away from the premium long-wheelbase S-Class sedan, Mercedes has finessed it with new wheels, paint schemes and cosmetic touches.
The grille is bigger and cuts into the bumper to give the car more presence. LED daytime running lights have been added under the bumper.
Fadeyev says few customers cross-shop against a top-end 6.0-litre S-Class 65 AMG, which costs $482,900.
‘‘They really are two completely different cars with different customers,’’ he says.
According to VFACTS sales figures, since it was launched locally in March 2004, only 10 Maybachs have been sold.
Making scents: Maybach is available with a perfume-scented dome which sprays a fragrance.