Audi­make­sit a fam­ily af­fair

A8 starts up and the roll­out steadily gath­ers pace, writes Stu­art Martin

Herald Sun - Motoring - - Prestige -

THE Audi al­pha­bet is be­ing filled fast. The A8 flag­ship has just ar­rived, the A1 baby is nearly ready for ship­ments to Aus­tralia, and the A7 lux­ury coupe (be­low) has just been pre­viewed in pic­tures from Ger­many.

It will take a while to be­come a full set, but the gap be­tween the A5 and the A8 will be filled over the next two years.

New Audi Aus­tralia man­ag­ing di­rec­tor Uwe Ha­gen says the A8 shows the brand’s di­rec­tion, start­ing with the Mini-ri­valling A1 early next year.

‘‘The A1 is early next year, then the A7 and then the A6. Last year was busy too, but this is our chal­lenge,’’ he says.

Ha­gen says the A7 Sport­back will be a busi­ness car but with a dif­fer­ent life­style back­ground.

‘‘ It’s a dif­fer­ent type of busi­ness car, but a to­tally dif­fer­ent busi­ness car that can be used for life­style and leisure time,’’ he says.

Ha­gen isn’t keen to talk num­bers or prices.

Fans of Audi’s tur­bod­iesel V12 in the Q7 may not get to see it in the new A8, with Ha­gen sug­gest­ing a petrol V12 is more likely, as well as per­for­mance mod­els.

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