Audimakesit a family affair
A8 starts up and the rollout steadily gathers pace, writes Stuart Martin
THE Audi alphabet is being filled fast. The A8 flagship has just arrived, the A1 baby is nearly ready for shipments to Australia, and the A7 luxury coupe (below) has just been previewed in pictures from Germany.
It will take a while to become a full set, but the gap between the A5 and the A8 will be filled over the next two years.
New Audi Australia managing director Uwe Hagen says the A8 shows the brand’s direction, starting with the Mini-rivalling A1 early next year.
‘‘The A1 is early next year, then the A7 and then the A6. Last year was busy too, but this is our challenge,’’ he says.
Hagen says the A7 Sportback will be a business car but with a different lifestyle background.
‘‘ It’s a different type of business car, but a totally different business car that can be used for lifestyle and leisure time,’’ he says.
Hagen isn’t keen to talk numbers or prices.
Fans of Audi’s turbodiesel V12 in the Q7 may not get to see it in the new A8, with Hagen suggesting a petrol V12 is more likely, as well as performance models.