Skoda has made a family car that is brilliant value, writes Paul Gover
ANY car that lobs with a Superb badge on the boot had better be good. Using a name like that is an invitation to failure, especially in Australia, or at least a severe ribbing if it doesn’t come up to scratch.
Skoda has a right to the badge because it’s part of the company’s history, but the Czech brand still has to make a serious impact in Australia and superb is a word that doesn’t really fit.
But the Superb shows what Skoda can do and moves the Australian story on from the Octavia, which has done most of the heavy lifting since it was added to the local Volkswagen Group family.
It’s a lot like the Volkswagen Passat, at least in size and mechanical package, but the workers in the Czech Republic have managed to give it a unique look, personality and value.
The Superb is bigger inside than a Passat and that latest model, the Wagon, has pricing from $38,990.
Matthew Wiesner, general manager of Skoda Australia, says: ‘‘It’s an excellent package and we’ve positioned it well on value. It will help to build the brand. It’s the right opportunity.’’