Lotus takes on Ferrari
The new boss upgrades his team for a battle, writes Paul Gover
AN AUDACIOUS plan to fight Ferrari has been hatched at Lotus. The British sports car brand is planning an upscale push and will reveal the first details — an all-new concept car and two spin-offs from its Evora — at the Paris Motor Show next month.
Lotus is running a countdown clock to the show on its website under the headline ‘‘The future starts here’’.
The concept car is still secret, though inside sources point to a revival of the Esprit supercar as a rival to the Ferrari F458.
The Evora updates have emerged through a leaked Lotus email that reveals there will be a go-faster Evora S and an automatic model, both of which already being tuned through track testing at the Nurburgring in Germany.
The change at Lotus follows a management reshuffle under former Ferrari honcho Dany Bahar. He has hired a string of ex-Ferrari executives to boost the brand and provide the talent— design, engineering and sales — to go after the Italian brand.
In Australia, Lotus is heading for a revamp of the business that will bring it under an Asia-Pacific umbrella for the first time.
Details are expected to be announced before the end of the year.
New boy toys: the Lotus Evora will soon be joined by a go-faster Evora S and an automatic model.