Lo­tus takes on Fer­rari

The new boss up­grades his team for a bat­tle, writes Paul Gover

Herald Sun - Motoring - - News -

AN AU­DA­CIOUS plan to fight Fer­rari has been hatched at Lo­tus. The Bri­tish sports car brand is plan­ning an up­scale push and will re­veal the first de­tails — an all-new con­cept car and two spin-offs from its Evora — at the Paris Mo­tor Show next month.

Lo­tus is run­ning a count­down clock to the show on its web­site un­der the head­line ‘‘The fu­ture starts here’’.

The con­cept car is still se­cret, though in­side sources point to a re­vival of the Esprit su­per­car as a ri­val to the Fer­rari F458.

The Evora up­dates have emerged through a leaked Lo­tus email that re­veals there will be a go-faster Evora S and an au­to­matic model, both of which al­ready be­ing tuned through track test­ing at the Nur­bur­gring in Ger­many.

The change at Lo­tus fol­lows a man­age­ment reshuf­fle un­der for­mer Fer­rari hon­cho Dany Ba­har. He has hired a string of ex-Fer­rari ex­ec­u­tives to boost the brand and pro­vide the tal­ent— de­sign, en­gi­neer­ing and sales — to go af­ter the Ital­ian brand.

In Aus­tralia, Lo­tus is head­ing for a re­vamp of the busi­ness that will bring it un­der an Asia-Pa­cific um­brella for the first time.

De­tails are ex­pected to be an­nounced be­fore the end of the year.

New boy toys: the Lo­tus Evora will soon be joined by a go-faster Evora S and an au­to­matic model.

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