Holden farewells the States­man

Herald Sun - Motoring - - News -

THE 36-year run of the Holden States­man is over. The States­man plate has been axed as part of the makeover pack­age for the VEII, as Holden shifts its fo­cus en­tirely to Caprice in the long-wheel­base world.

It has added a Caprice V at the top end of the Com­modore range, mir­ror­ing the ear­lier work with the sportier up­mar­ket SS-V and Calais-V that have brought more cus­tomers and bet­ter prof­its to Holden.

The Caprice V picks up a sun­roof, full nappa leather trim, dual-screen rear DVD sys­tem, Bose au­dio and three-zone air­con­di­tion­ing.

Holden ex­ec­u­tive di­rec­tor of sales mar­ket­ing and af­ter­sales John Elsworth says: ‘‘Re­search con­sis­tently told us the Caprice name­plate, with its def­i­nite sports lux­ury char­ac­ter, ap­pealed to a far broader cus­tomer base.’’

The States­man name was first used by Holden in 1974, three years be­fore the Caprice name­plate was in­tro­duced. Both were re­tired from 1985-1990.

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