Holden farewells the Statesman
THE 36-year run of the Holden Statesman is over. The Statesman plate has been axed as part of the makeover package for the VEII, as Holden shifts its focus entirely to Caprice in the long-wheelbase world.
It has added a Caprice V at the top end of the Commodore range, mirroring the earlier work with the sportier upmarket SS-V and Calais-V that have brought more customers and better profits to Holden.
The Caprice V picks up a sunroof, full nappa leather trim, dual-screen rear DVD system, Bose audio and three-zone airconditioning.
Holden executive director of sales marketing and aftersales John Elsworth says: ‘‘Research consistently told us the Caprice nameplate, with its definite sports luxury character, appealed to a far broader customer base.’’
The Statesman name was first used by Holden in 1974, three years before the Caprice nameplate was introduced. Both were retired from 1985-1990.