Cue for style
A new Citroen is designed for fashionistas, writes
THE second in the series of style-driven Citroens, the DS4, goes public at the end of this month.
It will be revealed at the Paris Motor Show less than three weeks after the first of the breed, the DS3, goes on sale in Australia.
The DS4 will be followed next year by the DS5, which sits above the C5 range and is rumoured to contain Citroen’s first diesel hybrid drivetrain.
The DS4, like the DS3, takes the mechanical package of an existing Citroen model and gives it a major style tweak, to create a sub-brand for fashionistas around the world.
Citroen describes the DS4 as a blend of creativity, dynamism, exclusivity and versatility.
It has a premium cabin treatment, including top-quality leather seats inside a giant panoramic windscreen.
Though the car looks like a coupe, it is actually a four-door that Citroen says can carry five adults.
The car’s designer, Marc Pinson, says: ‘‘Reinterpreting cues opened up new possibilities, bringing practical and surprising solutions to automotive mobility.’’
It’s already set for Australia, though Citroen is not talking about pricing, beyond admitting it will cost more than the C4.
Citroen spokesman Edward Rowe says: ‘‘The car will be coming here, in the third quarter of next year. It’s based on the C4, which will probably be in the second quarter.
‘‘The cars the DS4 will be pitched against are the Audi A3, the Alfa Romeo Giulietta and BMW 1 Series. It’s in the premium end of the category.’’
Premium end: Citroen describes the DS4 as dynamic and versatile.