Green theme’s bright future
AFAIRLY minor motoring event with a much bigger future is running in Melbourne this week. It’s a motor show, but not the way we’ve ever known them in the past. This one is limited to 17 cars.
The reason there are so few cars is that they must all be green cars. And that’s the reason it has such a big future.
As time passes, and carmakers expand their green fleets with all sorts of lean-burn petrol engines, hi-tech diesels, hybrids and electric cars, the Green Zone Drive promises to become a significant event for people who want to change their motoring priorities.
The event is the idea of a couple of motorindustry veterans led by John Kananghinis, formerly a public relations chief and marketing boss atBMWAustralia.
It’s not just a stand-and-look show, either. The idea behind the Green Zone Drive is to have people get behind the wheel and actually drive the cars, around a special circuit laid out in the centre of Melbourne.
It’s claimed as a world first and a major innovation in green motoring.
The event has picked up a lot of backing, from the Victorian government and Melbourne city council to EPA Victoria, Future Climate Australia, Shell and even the driver training experts at Murcotts.
Nine carmakers are involved, but the number is sure to grow.
The event runs for only eight days but it’s a start and has obvious potential to expand in coming years, not just in the car line-up but also its location. It could easily go on an Australiawide tour and perhaps even head overseas.
If you want to know more, take a look at www.greenzonedrive.com.au