It’s party time at Peugeot
New models are ready to roll, writes Mark Hinchliffe
THE 200th birthday party at Peugeot is bringing lots of presents for buyers. Already this year the company has released a new 308CC, revitalised the 207, added a Sportium line to its 308, introduced the 4007 and 3008 SUVs and — just this week— introduced the landmark RCZ sports car.
RCZ gets another kick in December with the arrival of an anniversary model RCZ.
But more is to come next year, starting with the all-new 508.
Peugeot Automobiles Australia boss Ken Thomas says next year will be ‘‘even more exciting’’.
Apart from the good-looking 508, the highlight will be the 3008 Hybrid4, introducing an all-wheel-drive diesel/ electric hybrid powertrain with the electric motor driving the rear wheels and the regular diesel engine powering the fronts. The 508 coupe-like saloon goes into production in April and will arrive in July, followed by the Touring wagon late in the year.
There is a 580 coupe to follow, and Thomas says the SR1 concept model provides clues to its look, but it will not arrive until 2012.
‘‘There is a growing awareness in the public that Peugeot is not sitting idle,’’ Thomas says.
In January, Peugeot introduced electronic stability control in all its passenger and SUV vehicles and by October it will have engines that meet the strict new emissions standards of Euro 5 in all models. Thomas expects Australia to introduce Euro 5 stand- ards by 2015. Thomas admits Peugeot’s sales are down 4 per cent this year, but puts it down to supply difficulties.
‘‘But supply is now restored and with new models such as the 3008 and RCZ, we expect to be above 6000 this year, which is up about 10 per cent,’’ he says.
Due soon: the Peugeot 508 is being revamped.