Sales power ahead
New-car buying gives the market cheer, writes Stuart Martin
AFACELIFT for the Dualis and extra muscle under the skin for the Navara helped lift Nissan’s sales last month.
The Japanese brand was also boosted by the runout program for the baby Micra.
It starred in the official VFacts sales results for August with an improvement of nearly 30 per cent over the same month in 2009, selling a total of 4733 vehicles last month.
Sales of the Navara have jumped by nearly 300 per cent through 2010, and the Dualis, now with a price-powered front-wheel-drive model, is also making big gains.
Nissan spokesman Jeff Fisher, who is also talking up the Dualis, says: ‘‘Navara is going from strength to strength, it’s one of our core products and we’re really pleased with that.
‘‘ We’ve brought the two-wheel 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 drive in and then the Plus-2 and it’s gone really well, but it’s a busy part of the market. We’re in runout with Micra, but we expect the numbers to continue next year with the new Micra, which will be here at the end of the year.’’
The Nissan jump comes as Hyundai retreated slightly in August, but
(YTD 2010) with overall showroom support driving the likely 2010 target back beyond one million vehicles.
The Mazda CX-7, Subaru’s Forester/ Outback duo and the Jeep Patriot (pushed by a strong retail campaign) all posted major sales increases in August. Holden’s Captiva, Ford’s Territory and the Toyota
(YTD 2010) Prado also all recorded strong August numbers.
Toyota is still the overall sales leader, with a margin of more than 50,000 sales over second-placed GM Holden, though the Commodore is the country’s favourite car for another month.
Holden says the runout of the VE Commodore is on track, but the company is also pleased with the performance of the Cruze sedan, which beat the Ford Falcon for the second time this year — the first was in June.
The Commodore result for August is 3674 cars, up 10 per cent, in its final days before VE Series II deliveries begin.
The August results show the usual strength in small-car and SUV sales, with private deliveries of SUVs running more than 30 per cent ahead of August 2009 at just over 81,000.
Rental fleets also lifted their purchases of SUVs by 250 per cent, but in volume terms they still only make up just over 3400 sales for 2010.
The passenger-car result was up 3.5 per cent in August and 12.6 per cent year to date, with private sales— which account for more than half of all car sales — up 14 per cent for the month and year to date.
Australian new-vehicle deliveries to the end of August are up by 15 per cent over last year’s recovering result, and every brand in the top 10 is up on its 2009 sales tallies.
The total tally for August is 82,122 sales— 12 per cent better than August last year.