Nations unite to lower world road toll
THE world has a new symbol for road safety. Wear. Believe. Act is the new rallying call for the global effort to reduce the 1.3 million deaths each year on the world’s roads. It is part of a Decade of Action, backed by 100 governments in the United Nations, and begins on May 11 next year. The new tag is intended to become the road safety equivalent of the red ribbon for HIV/AIDS or the white wristband worn in the fight against poverty. It was launched in New York at an all-star gala attended by former US President Bill Clinton. It was also presented to the Safety 2010 world conference on injury in London. The goal of the Decade of Action is to stabilise and reduce global road deaths by 2020. ‘‘ We have the tools and knowledge to prevent so much unnecessary death, disability and suffering, if we can harness the political commitment to make it happen,’’ says Lord Robertson, chairman of the Commission for Global Road Safety.