VWeyes a Porsche pay-off
Porsche and VW could bond in a new sports car, writes James Stanford
ANEW bond between Volkswagen and Porsche could have a sports car pay-off for fans of both brands. A cheaper Porsche starter car and a harder-edged, twoseater Volkswagen are firming for production.
There are plenty of historical ties between the companies. They collaborated on a joint project for the Touareg and Cayenne SUV twins before Volkswagen took control of Porsche last year.
Now, as part of the giant Volkswagen Group— think Lamborghini, Bentley, Audi, Skoda, Seat and Bugatti — more technology and new-model programs will be open to Porsche.
‘‘I think both companies will get a good benefit,’’ VW board member and company research-anddevelopment chief Ulrich Hackenberg says.
‘‘Porsche has a good experience and competence in sporty cars and we have a lot of potential in hitech engine and gearbox from the volume side and also the concept side of cars that are not available at Porsche now.’’
He says Porsche will also be able to save a lot of money by tapping into the VW Group.
‘Hackenberg says it’s unlikely Porsche will ever do a version of the Volkswagen Golf, but suggests other models could be shared.
‘‘If you think about a small sports car that can also be used for Audi or Volkswagen I could imagine that we have a collaboration with Porsche to create something that is used for all three companies,’’ he says.
But Hackenberg says nothing is approved. And he says Porsche’s brand’s image must not be affected.
‘‘The character of the Porsche brand is a very wealthy image. We would never do anything against the position of the brand,’’ he says.
He points to the Cayenne and Touareg as a good example of how models can be shared without damaging the Porsche brand.
‘‘The Porsche Cayenne and Touareg, they have a different character but shared technology.
‘‘They are not totally common, they have their own engines, Porsche has some differences in the drivetrain. So there always have to be differences that are very important for the positioning of the car,’’ he said.
Collaboration: Porsche Cayenne shares technology with the VW Touareg.