Size really does matter
Large cars have lost their lustre, writes Paul Pottinger
RECORD new vehicle sales for September, driven by small cars and compact SUVs, saw Toyota maintain its ascendancy.
Australians bought 85,054 cars, SUVs and trucks last month, or more than 267 a day. That’s 6923 units, or 8.9 per cent, up on September 2009.
The year-to-date market of 780,720 vehicles is running ahead of the same period in 2009 by 14.5 per cent.
Toyota leads Holden, with a margin of 56,369 vehicle sales, and Mazda.
While the Commodore remains the bestselling model with 4038, the Mazda3 — whose volume, unlike Holden, contains no fleet business — is by far the most popular car with private buyers.
In a month when most of the top 10 brands increased volume, Ford’s Falcon slumped to sixth and the Blue Oval brand ran fourth overall. To compound Ford’s pain, Holden’s soon to be locally made Cruze also outsold the Falcon by 2432 to 2265.
Ford is overly reliant on the large-car market, which fell by 729 units or more than 8 per cent. Nevertheless Ford remains third overall in the year to date.
The small, light, and medium segments all increased— light cars by almost 10 per cent — as did all SUV segments except the large class. Compact SUVs remain the year’s success story, the segment soaring by almost 54 per cent or 3509 units in September.
Toyota continued in the top sales position in the September monthly market with 16,185 vehicle sales, ahead of Holden with 10,718.
Sector soars: Toyota’s RAV4 is one of the compact SUV winners.