Size re­ally does mat­ter

Large cars have lost their lus­tre, writes Paul Pot­tinger

Herald Sun - Motoring - - On Road -

RECORD new ve­hi­cle sales for Septem­ber, driven by small cars and com­pact SUVs, saw Toy­ota main­tain its as­cen­dancy.

Aus­tralians bought 85,054 cars, SUVs and trucks last month, or more than 267 a day. That’s 6923 units, or 8.9 per cent, up on Septem­ber 2009.

The year-to-date mar­ket of 780,720 ve­hi­cles is run­ning ahead of the same pe­riod in 2009 by 14.5 per cent.

Toy­ota leads Holden, with a mar­gin of 56,369 ve­hi­cle sales, and Mazda.

While the Com­modore re­mains the best­selling model with 4038, the Mazda3 — whose vol­ume, un­like Holden, con­tains no fleet busi­ness — is by far the most pop­u­lar car with pri­vate buy­ers.

In a month when most of the top 10 brands in­creased vol­ume, Ford’s Fal­con slumped to sixth and the Blue Oval brand ran fourth over­all. To com­pound Ford’s pain, Holden’s soon to be lo­cally made Cruze also out­sold the Fal­con by 2432 to 2265.

Ford is overly re­liant on the large-car mar­ket, which fell by 729 units or more than 8 per cent. Nev­er­the­less Ford re­mains third over­all in the year to date.

The small, light, and medium seg­ments all in­creased— light cars by al­most 10 per cent — as did all SUV seg­ments ex­cept the large class. Com­pact SUVs re­main the year’s suc­cess story, the seg­ment soar­ing by al­most 54 per cent or 3509 units in Septem­ber.

Toy­ota con­tin­ued in the top sales po­si­tion in the Septem­ber monthly mar­ket with 16,185 ve­hi­cle sales, ahead of Holden with 10,718.

Sec­tor soars: Toy­ota’s RAV4 is one of the com­pact SUV win­ners.

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