Holden gets smart
SMART marketing and friendly rivalries are behind the launch of Holden’s IQ test. The car company sponsored this week’s National IQ Test on Channel 9 and has extended the concept with an online challenge.
The www.holdeniq.com.au test, which helps promote the launch of the infotaininment system in the Series II Commodore, challenges memory, spatial recall and general knowledge.
Users are given a Holden-iQ score they can share with friends through Facebook and Twitter and issue an intelligence challenge to their online contacts.
Holden marketing director Philip Brook says: ‘‘Just as Holden-iQ makes Commodore clever, we wanted to extend that theme online, so we’re offering Australians the opportunity to show their friends how clever they are and no doubt create some healthy competition in the process.’’
The Holden-iQ infotainment system has live traffic updates on SSV, Calais-V, Caprice and Caprice-V models. It has Bluetooth and iPod interfaces and all models from the Berlina up can rip and store 15 CDs to an internal flash-drive.
To join the conversation on the Holden-iQ test, go to www.facebook.com/holdenaustralia