Holden gets smart

Herald Sun - Motoring - - Onroad -

SMART mar­ket­ing and friendly ri­val­ries are be­hind the launch of Holden’s IQ test. The car com­pany spon­sored this week’s Na­tional IQ Test on Chan­nel 9 and has ex­tended the con­cept with an on­line chal­lenge.

The www.hold­eniq.com.au test, which helps pro­mote the launch of the in­fo­tain­in­ment sys­tem in the Se­ries II Com­modore, chal­lenges me­mory, spa­tial re­call and gen­eral knowl­edge.

Users are given a Holden-iQ score they can share with friends through Face­book and Twit­ter and is­sue an in­tel­li­gence chal­lenge to their on­line con­tacts.

Holden mar­ket­ing di­rec­tor Philip Brook says: ‘‘Just as Holden-iQ makes Com­modore clever, we wanted to ex­tend that theme on­line, so we’re of­fer­ing Aus­tralians the op­por­tu­nity to show their friends how clever they are and no doubt cre­ate some healthy com­pe­ti­tion in the process.’’

The Holden-iQ in­fo­tain­ment sys­tem has live traf­fic up­dates on SSV, Calais-V, Caprice and Caprice-V mod­els. It has Blue­tooth and iPod in­ter­faces and all mod­els from the Ber­lina up can rip and store 15 CDs to an in­ter­nal flash-drive.

To join the con­ver­sa­tion on the Holden-iQ test, go to www.face­book.com/hold­e­naus­tralia

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