Sales splurge on SUVs

Big growth lifts the mar­ket, writes Stu­art Innes

Herald Sun - Motoring - - First Drive -

SPORT util­ity ve­hi­cle sales rose in Oc­to­ber, con­tin­u­ing the seg­ment’s role as the sales leader this year.

The SUV seg­ment re­mains 30 per cent ahead of last year and is the only part of the mar­ket that recorded growth — nearly 23 per cent or 3607 ve­hi­cles — last month.

Toy­ota re­mains the run­away mar­ket leader over Holden by more than 6000 units a month. For the year so far, Toy­ota is the mar­ket leader by more than 62,000 units.

Toy­ota’s Hilux was its best seller with 3001 reg­is­tra­tions, fol­lowed by Corolla with 2803.

Toy­ota se­nior ex­ec­u­tive sales and mar­ket­ing di­rec­tor David But­tner says the com­pany is set to fin­ish the year with more than 200,000 sales.

In the SUV mar­ket, Toy­ota’s RAV4 and Kluger were first and sec­ond in sales, and Prado was fourth .

The to­tal sales for Oc­to­ber were 80,813 — ahead of the cor­re­spond­ing month last year, which was heav­ily as­sisted by govern­ment stim­u­lus pack­ages, by just 112 ve­hi­cles but more than 4000 down on Septem­ber.

Much of the de­crease came from the pas­sen­ger ve­hi­cle and light­com­mer­cial seg­ments, which were down 2.7 and 13.3 per cent re­spec­tively. In year-to-date terms the pas­sen­ger car mar­ket is well ahead of the 2009 fig­ures. The tally stands at 491,678, an in­crease of 44,798 ve­hi­cles (10 per cent).

The large and up­per-large mar­ket seg­ments just failed to pass 2009 num­bers in the pas­sen­ger mar­ket, which was led by sales in­creases in small car sales (up 21,051, or 11.8 per cent) and the light car seg­ment (up 16,190, or 16.6 per cent).

Holden sales and mar­ket­ing ex­ec­u­tive John Elsworth says Com­modore re­mains the top-sell­ing car in the coun­try and last month’s per­for­mance was its best ever for Oc­to­ber since 2008.

‘‘Oc­to­ber was the first full month of VE Se­ries II sales and the new technology and styling changes have been em­braced by buy­ers from Omega to Caprice V,’’ Mr Elsworth said.

Leader: Toy­ota’s RAV4 is the top-sell­ing SUV.

Newspapers in English

Newspapers from Australia

© PressReader. All rights reserved.