Sales splurge on SUVs
Big growth lifts the market, writes Stuart Innes
SPORT utility vehicle sales rose in October, continuing the segment’s role as the sales leader this year.
The SUV segment remains 30 per cent ahead of last year and is the only part of the market that recorded growth — nearly 23 per cent or 3607 vehicles — last month.
Toyota remains the runaway market leader over Holden by more than 6000 units a month. For the year so far, Toyota is the market leader by more than 62,000 units.
Toyota’s Hilux was its best seller with 3001 registrations, followed by Corolla with 2803.
Toyota senior executive sales and marketing director David Buttner says the company is set to finish the year with more than 200,000 sales.
In the SUV market, Toyota’s RAV4 and Kluger were first and second in sales, and Prado was fourth .
The total sales for October were 80,813 — ahead of the corresponding month last year, which was heavily assisted by government stimulus packages, by just 112 vehicles but more than 4000 down on September.
Much of the decrease came from the passenger vehicle and lightcommercial segments, which were down 2.7 and 13.3 per cent respectively. In year-to-date terms the passenger car market is well ahead of the 2009 figures. The tally stands at 491,678, an increase of 44,798 vehicles (10 per cent).
The large and upper-large market segments just failed to pass 2009 numbers in the passenger market, which was led by sales increases in small car sales (up 21,051, or 11.8 per cent) and the light car segment (up 16,190, or 16.6 per cent).
Holden sales and marketing executive John Elsworth says Commodore remains the top-selling car in the country and last month’s performance was its best ever for October since 2008.
‘‘October was the first full month of VE Series II sales and the new technology and styling changes have been embraced by buyers from Omega to Caprice V,’’ Mr Elsworth said.
Leader: Toyota’s RAV4 is the top-selling SUV.