A loan for a name

Herald Sun - Motoring - - News - NEIL DOWL­ING

WHEN is win­ning not re­ally win­ning? When you get to bor­row the prize. That’s the deal from Ford with its com­pe­ti­tion in the US to name its V6-en­gined Mus­tang.

Ford’s Face­book site is host­ing the com­pe­ti­tion, which seeks a name for the V6 Mus­tang equipped with go-faster gear such as a low-ra­tio 3.31 rear axle, GT sus­pen­sion and brakes, in­clud­ing a Shelby GT500 rear lower con­trol arm, 19-inch wheels and Pirelli tyres.

Come up with the name and Ford will lend you the car and pay the lease costs for two years.

Ford says its Mus­tang Face­book com­mu­nity is more than 940,000.

‘‘It’s a fun and unique way to en­gage en­thu­si­asts,’’ Ford group mar­ket­ing man­ager Amy Mar­en­tic says.

‘‘Face­book fans can sug­gest a name on the Mus­tang Face­book page, and reach out to their friends in the so­cial-me­dia world to help pro­pel their pick to the top.’’

A gallery on the Face­book page will list the choices and view­ers can vote on their favourites. From the most pop­u­lar five names, Ford will choose the fi­nal name.

Ford says it’s a non-tra­di­tional ap­proach to nam­ing a piece of brand.

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