Chi­nese in­va­sion hots up

Great Wall is ex­pand­ing, writes Neil Dowl­ing

Herald Sun - Motoring - - News -

AT LEAST seven new Chi­nese mod­els will hit Aus­tralia in 2011 as the China syn­drome drives hard into lo­cal show­rooms. Steadily climb­ing Aus­tralian sales is the first in­di­ca­tion of the pro­gres­sion of China’s au­to­mo­tive march into our car mar­ket.

The first ma­jor Chi­nese make in Aus­tralia, Great Wall Mo­tors, sold a solid 5561 com­mer­cial and SUV ve­hi­cles in the year to Oc­to­ber 30. To put that into per­spec­tive, it’s more than Jeep, Lexus, Peu­geot and Volvo.

Great Wall is to ex­pand its foun­da­tion of com­mer­cial ve­hi­cles with pas­sen­ger cars next year.

It will add the op­tion of a diesel en­gine for its V-se­ries utes and X-se­ries (third quar­ter 2011); give the X-se­ries a facelift about mid-year; and in­tro­duce a small car in the fourth quar­ter.

The biggest pri­vate car­maker in China, Chery, will start sell­ing pas­sen­ger cars and a small SUV in Aus­tralia from next March. These will be im­ported by Syd­ney-based Ateco Au­to­mo­tive.

Chery will first launch the J11 small SUV and then the J1 small car, be­fore the J3 com­pact car in the sec­ond quar­ter of 2011.

The emer­gence of the Bao­jun brand is an­other in­di­ca­tion of the mo­men­tum build­ing be­hind China’s bor­ders (see Page 38).

And WA-based John Hughes, who started the Hyundai ball rolling in Aus­tralia, has promised Geely small cars from Jan­uary.

China makes about 1.3 mil­lion ve­hi­cles a month from 74 car­mak­ers.

Most are joint ven­tures with global part­ners and are pro­hib­ited from ex­port­ing.

To en­sure prof­its from car sales flow back into Chi­nese hands, only pri­vate and gov­ern­men­towned fac­to­ries are per­mit­ted to ex­port.


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