Renault gets serious
Prices and gizmos give Megane a competitive edge, writes Craig Duff
SHARP pricing and a smorgasbord of standard features mark the Megane as something special for Renault Australia. And it will need to be — the Megane and its sedan sibling, the Fluence, will form the basis of Renault’s revival strategy Down Under.
The changes start at the top with new managing director Justin Hocevar and extend through an overhaul of the dealerships and the model line-up.
Hocevar has to overcome slowing sales, ageing models and a perception the company is a small-time player with quirky, funny-shaped French cars.
But the man who oversaw Mini’s rise to mainstream prominence says the fundamentals of the Renault brand — and backing from the French factory — give him a good platform.
‘‘The public recognition of the brand just isn’t there yet — Australians don’t know what Renault is about,’’ he says.
That’s why he’s sharpened his pencil and loaded the Megane with equipment that rates as expensive options on rivals’ products.
No so quirky: Renault hopes its Megane will take the company into the mainstream.