Citroen holds prices

Herald Sun - Motoring - - News -

CITROEN won’t dis­count its lat­est C4, hop­ing a bud­get en­try price will boost vol­umes. It says the low start­ing price will leave lit­tle room for the dealer to re­duce the price. The move marks a ma­jor strat­egy change for Citroen, which has been one of Europe’s most ag­gres­sive dis­coun­ters. Citroen ar­gues dis­count­ing low­ers the brand’s im­age among buy­ers.

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