THE words sexy and peoplemover have finally been squeezed into one sentence as GMlaunches its Aussie-born Orlando minivan.
But the word missing in the sentence is Australia.
Holden spokeswoman Emily Perry this week confirmed that, although the company played a pivotal role in developing the Orlando, which is based on the Cruze platform, it doesn’t make a strong business case in Australia.
The five-door, front-drive crossover wagon was shown this week in Italy — prior to its March launch — as the Chevrolet Orlando.
It is promoted as having ‘‘the driving dynamics of a passenger car, the look of an SUV and the versatility and cargo space of a minivan’’.
Chevrolet is targeting European buyers who may want to downsize from a seven-seat large minivan to a medium minivan that offers five seats for adults and two additional seats for children in a third row.
The Korean-built van will not be available in the US.
The Orlando is to be ‘‘aggressively priced’’ against the Ford Grand C-Max and Opel/Vauxhall Zafira.
Chevrolet says the Orlando will cost 15 per cent less than competitors fitted with the same standard equipment.
Chevrolet plans to sell about 60,000 Orlandos in its first full year of sales in Europe.
Chevrolet Europe managing director Wayne Brannon says the Orlando will play a key role in the brand’s plans to boost its European presence by 2016 to cover two thirds of the market segments, up from a quarter now.
Chevrolet’s upcoming European launches dovetail with Australia.
It gets the revamped Captiva SUV in March, a new Aveo (Barina here) subcompact in the second quarter followed by a five-door Cruze hatchback in the third quarter.
Stylish: the Orlando will be aimed at the European market.