Focus on hybrids as Ford joins gang green
A QUARTER of Fords sold by the end of the decade will be green-power cars with some form of electrification.
The Focus Electric is the new hero car but Ford says it is also working on hybrids across all its models.
‘‘By 2015, we intend to expand our electrified volume significantly, supplementing our hybrids with battery-electric and plug-in hybrid vehicles,’’ says Ford chief executive officer Alan Mulally. ‘‘By 2020, we expect electrified vehicles to account for 10 to 25 per cent of our volume. But hybrids will still account for most of the volume.
‘‘The plug-in hybrid category will have the most significant increase in share. But there is no silver bullet. No single approach to electrification will dominate.’’ Ford’s global product boss, Derrick Kuzak, says electrification is part of an overall environmental strategy.
‘‘It is about meeting the needs of the present without compromising the future,’’ he says. ‘‘Even with advanced technologies . . . the majority of vehicles will be gasoline or diesel-powered.’’