Hooroo Dae­woo

A Korean car­maker gets a new name and im­age, writes Paul Gover

Herald Sun - Motoring - - On Road -

DAE­WOO is dead. The Korean car­maker is headed for a ma­jor makeover next month as its cars be­come Chevro­lets and the com­pany it­self is re­named and re­branded as GM Korea.

The Dae­woo signs will come down as Gen­eral Mo­tors looks to jet­ti­son the bag­gage tied to the name, both at home in Korea and in other coun­tries in­clud­ing Aus­tralia.

Dae­woo was al­ways known as a cheapie brand and — just as the

All about brand­ing: Us­ing the name Spark is part of GM’s mar­ket­ing plan.

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