A Korean carmaker gets a new name and image, writes Paul Gover
DAEWOO is dead. The Korean carmaker is headed for a major makeover next month as its cars become Chevrolets and the company itself is renamed and rebranded as GM Korea.
The Daewoo signs will come down as General Motors looks to jettison the baggage tied to the name, both at home in Korea and in other countries including Australia.
Daewoo was always known as a cheapie brand and — just as the
All about branding: Using the name Spark is part of GM’s marketing plan.