Newrange of Ghosts to haunt showrooms
AFAMILY of Ghosts will be haunting Rolls-Royce showrooms inside three years. The British luxury brand confirms the Ghost (pictured), which arrived last year as a four-door limousine, will be stretched into both a coupe and convertible to copy the line-up of the flagship Phantom.
There are no details yet, but RollsRoyce chairman Ian Robertson hints a drophead coupe based on the Ghost could be seen later this year.
‘‘There is likely to be an entry to the model line-up. I think you will see some Rolls-Royce derivatives this year that move in that direction,’’ Robertson says.
Rolls-Royce brought out the convertible first when it stretched the Phantom line, before going on to the drophead coupe, but Robertson refuses to be drawn on the way the Ghost will be stretched.
‘‘You’ll have to wait and see,’’ he says.
The smaller, cheaper Ghost — priced from $645,000 in Australia — has helped the company to record sales of 2711 cars in 2010.
This was more than double the previous mark of 1212 cars in 2009.
‘‘Ghost is doing phenomenally well. The Ghost has done the job it was supposed to,’’ Robertson says.
‘‘The interesting thing is that Phantom is holding up as well.’’
The top-selling models in the Phantom range are the four-door cars, including the extendedwheelbase limousine that lists from $1.25 million without the bespoke customising done by most owners. Rolls-Royce says almost every Phantom had some sort of custom work in 2010, ranging from a special paint colour to kick panels inside the doors to wood interiors with major entertainment packages.
‘‘The bespoke operation requires non-normal processes. If you use the normal process it does not happen,’’ says Robertson, while predicting the bespoke business will grow considerably in 2011 with the Ghost.