$1 million for a battery Roller
ROLLS-ROYCE is also going allelectric with its Phantom flagship. The $1 million-plus luxury limousine is the latest member of the BMW family — BMW owns Rolls-Royce and Mini — to get a battery conversion, following the Mini E and BMW’s ActiveE, based on the 1-Series.
The Phantom is called the 102EX and, following a preview at the Geneva Motor Show next week, will tour the world to test the sales potential of a battery-powered RollsRoyce.
‘‘We have engineered the world’s first battery electric vehicle for the ultra-luxury segment,’’ chief executive Torsten Muller-Otvos says. ‘‘With this vehicle, we begin an exploration into alternative drivetrains, seeking clarity on which alternative technologies may be suitable to drive Rolls-Royce motor cars of the future.’’
But Rolls-Royce is not making any production commitment.
‘‘I must be convinced that any alternative drive-train we choose for the future delivers an authentic Rolls-Royce experience,’’ MullerOtvos says. ‘‘It must be a technology that is right for our customers, our brand and which sets us on a sound footing for a sustainable future.’’