Rollout in a jam
Hyundai’s many new cars are causing confusion, writes Paul Gover
AFLOOD of new cars is causing problems for Hyundai and potential confusion for buyers in Australia.
The Korean company has so much new stuff, from the baby i20 to the upcoming Veloster coupe, that the local operation is having trouble choosing the right cars for local buyers.
An all-new Elantra is set to go, but there could be a conflict with another new model, the i40, that’s about to be unveiled in Europe.
The Veloster coupe could also run into a family feud with a two-door Elantra coupe that’s been developed for the US.
‘‘We’re working really hard. We just want to continue to bring the best products, the right products, for the customers in Australia,’’ Hyundai Australia spokesman Ben Hershman says.
He admits there is a lot of new- model activity but says Hyundai is already clear on the Elantra.
‘‘Elantra is definitely coming. Its codename is MD at the moment for Australia It’s the same product as the Elantra in the US,’’ Hershman says.
‘‘It’s definitely not the first quarter here in Australia.’’
So what about the i40, which will be revealed as a station wagon next week at the Geneva Motor Show? It could run into in-house opposition from the existing i45 sedan and the new Elantra.
‘‘We hope to announce whether i40 will come Australia fairly soon,’’ Hershman says. ‘‘It’s not the same as Elantra. It’s a different car. Its codename is VF.’’
He believes the Elantra and i40 — or MD and VF — can sit side by side in Australian showrooms, at least based on their size.
‘‘MD will fit into the compact segment. The VF, once we have some confirmation, is likely to be a medium vehicle. But we don’t have any firm dimensions yet.
‘‘If we go back a few years, we had Elantra — with a wagon — and Sonata.
‘‘The pictures for Geneva show that there is a wagon in the i40.
‘‘Hopefully in the near future, we’ll be able to make an announcement about whether i40 will come.’’
Set to go: Hyundai’s all-new Elantra is coming to Australia. It is the same product as the Elantra in the US.