Hyundai has another think
HYUNDAI has a new bottom line in Australia. It’s ‘‘New thinking. New Possibilities’’, the latest global advertising slogan for the Korean brand.
The new thinking is driven out of the US, where Hyundai is the fastestgrowing car brand and a challenger to the local ‘‘big three’’, as well as Toyota and Honda, which have dominated passenger-car sales for more than a decade.
Hyundai Australia is moving quickly to the new advertising tagline, which takes over from ‘‘Drive your way’’.
‘‘We’re about to transition to the new one. It’s a global rollout,’’ says Ben Hershman.
Hyundai has had a string of advertising taglines in Australia starting with ‘‘Say hi to Hyundai’’, which introduced the brand but also led to the wrong pronunciation of its name.
It was followed by ‘‘All dai, every dai, Hyundai’’ to get the name right.