This Impreza will have more of what you want
CUSTOMERS will win when Subaru switches its Impreza next year.
It’s more than a year until the changeover, with an early tease planned for the New York Auto Show next week, but already the Japanese brand says it is reacting to owner feedback on the current car.
So the next Impreza is likely to have more space in the back seat, improved cabin comfort and an allround lift in quality. Noise should also be reduced.
Subaru Australia refused to go into any detail ahead of the New York unveiling, but admitted it has been listening to customers.
‘‘ Everyone is tremendously excited about this new car. It builds on traditional Subaru strengths and I think addresses some of the issues that have been raised by customers,’’ Subaru Australia managing director Nick Senior said.
He will be in the Big Apple for the unveiling but stresses there is no panic about the current Impreza.
‘‘ Only two months ago we had an all-time record for Impreza sales,’’ Senior said.
‘‘ Despite some perceptions, it’s been a fantastic car for us and has attracted a new customer that we previously hadn’t seen.
‘‘ The previous Impreza was a male skew and the professional women category was more the domain for the Mazda3 and Honda Civic. We’ve been able to grow our share of that important group.’’
The only early picture of the Impreza is a side-on shot of the sedan, with the hatch not going public until Thursday in the USA. The sedan is the popular choice in America, even driving development of a four-door WRXafter Subaru in Japan had previously ruled it out.
Officially, Subaru says the new car is ‘‘ incredibly frugal’’ with ‘‘ greater cabin space, major gains in interior design and refinement, plus multiple technological advances,’’ but Senior is not giving any early detail.
He defended the decision to make an American unveiling of an iconic Japanese car that could also be one of the stars at the Australian International Motor Show in July.
‘‘ Why New York? A couple of reasons,’’ Senior said.
‘‘ In terms of the show cycle and when it was going to break cover, New York was the best choice.’’
But he was noncommittal on speculation for the changeover date in Australia.
‘‘ That’s to be decided,’’ Senior said.
Meanwhile, Subaru is ready with another new product reveal.
The XV crossover concept is to be unveiled at the Shanghai motor show on April 19.
Details are scarce until then, but Subaru reckons this new generation allwheel-drive wagon blends
‘‘ practicality with fashionable form, fun and comfort’’.
Perhaps it is a pointer to a fresh approach to a Forester-style wagon?
Or a downsized, and hopefully prettier, Tribeca?
Two days after the covers come off the XV, Subaru unveils the next generation Impreza at the New York International Auto Show.
Secret: Subaru has released a single image ahead of the newImpreza’s unveiling