They’ve all gotta go
Prices tumble as sales move into slow gear
PRICES of two car models were slashed this week as March sales braked hard.
Toyota’s eco-friendly Prius hybrid was the first to move with the price down between $5000 and $7500 depending on the model. Effective immediately, Prius is now $34,990 and the upmarket i-Tech version, $45,990.
Toyota Australia says the substantial drop is a response to the popularity of the Prius and global sales have indeed exceeded two-million units. But in Australia sales have totalled just 16,000 since inception.
Overall, national passenger car sales slipped 4.1 per cent in March on a year-to-date basis and down 6.5 per cent on March 2010.
Other big losers included the Ford Falcon, Volvo V70 and S40, Volkswagen Passat, Mazda RX-8 andBMW3 Series – the latter down 31 per cent on the same three-month period year-on-year.
In response, BMWhas cut the price of its 3 Series models by up to 11 per cent. The 325i gets the biggest discount, reduced by $9100 (11 per cent) to $71,900 from $81,000 previously and also offers the ‘‘ Exclusive Innovations’’ pack which includes upgraded sat-nav.
Cuts: Prius (top) andBMW