On track for sales
BMW hopes a price cut on its superbike winner will bring in buyers
WIN on Sunday and sell on Monday’’— the adage has yet to come true forBMW’s S 1000 RR but a $2500 price reduction may help.
Despite Glenn Allerton winning six out of eight Australian Superbike races at the halfway point in the season on an S 1000 RR, the bike has dropped from sixth in sportsbikes sales to 10th.
BMWGroup Australia marketing manager Miles Davis says road racing in Australia does not have a huge impact on showroom sales.
Customer awareness is starting to happen,’’ he says.
People know [about Allerton’s track success]— but it’s not leading to customers running in.’’
However, the bike— which won most awards last year, including the Carsguide Bike of the Year— is now available from $22,290, a $2500 cut.
Davis says the take-up rate for the top model, with electronic traction control and ABS, is 99 per cent so the base model has been deleted.
People were paying the extra $2500 for traction and ABS to the point we wouldn’t order the base model because it wouldn’t sell,’’ he says.
Customers can also order a bike with the motorsport paint for an extra $765.
Those who want to take the bike to a track day or compete in a race series can buy a race kit (which doesn’t differ much from Allerton’s bike) with slicks and other extras for about $7000.
Davis says: For under $30,000 they can go racing basically on Glenn’s bike.’’
The high-performance kit includes an HP Akropovic exhaust ($3400), enginecontrol unit ($1650) and enabling codes ($781).
Glenn’s team has just taken off the blinkers and headlights, bolted on slicks, race-shift footpegs and fairing and gone racing,’’ Davis says.
There’s been no engine work to the bike, they just changed the oil and oil filter and [altered] the valve clearances.
The suspension tuning includes Ohlins shocks and fork internals. The only assistance was getting the ECU sorted for racing with an HP calibration kit.’’
Allerton, apart from six wins, finished second in one race and fourth in the other— and set a scintillating lap record at the recent round at Perth’s Barbagallo track.
The next races in the eightround series will be staged at the Queensland Raceway, Ipswich, on June 3-5.
Winner: Glenn Allerton salutes again on theBMWS 1000 RR, setting a lap record at Barbagallo, WA