On track for sales

BMW hopes a price cut on its su­per­bike win­ner will bring in buy­ers

Herald Sun - Motoring - - Bike News - MARK HINCHLIFFE mark.hinchliffe@cars­guide.com.au

WIN on Sun­day and sell on Mon­day’’— the adage has yet to come true forBMW’s S 1000 RR but a $2500 price re­duc­tion may help.

De­spite Glenn Aller­ton win­ning six out of eight Aus­tralian Su­per­bike races at the half­way point in the sea­son on an S 1000 RR, the bike has dropped from sixth in sports­bikes sales to 10th.

BMWGroup Aus­tralia mar­ket­ing man­ager Miles Davis says road rac­ing in Aus­tralia does not have a huge im­pact on show­room sales.

Cus­tomer aware­ness is start­ing to hap­pen,’’ he says.

Peo­ple know [about Aller­ton’s track suc­cess]— but it’s not lead­ing to cus­tomers run­ning in.’’

How­ever, the bike— which won most awards last year, in­clud­ing the Cars­guide Bike of the Year— is now avail­able from $22,290, a $2500 cut.

Davis says the take-up rate for the top model, with elec­tronic trac­tion con­trol and ABS, is 99 per cent so the base model has been deleted.

Peo­ple were pay­ing the ex­tra $2500 for trac­tion and ABS to the point we wouldn’t or­der the base model be­cause it wouldn’t sell,’’ he says.

Cus­tomers can also or­der a bike with the mo­tor­sport paint for an ex­tra $765.

Those who want to take the bike to a track day or com­pete in a race se­ries can buy a race kit (which doesn’t dif­fer much from Aller­ton’s bike) with slicks and other ex­tras for about $7000.

Davis says: For un­der $30,000 they can go rac­ing ba­si­cally on Glenn’s bike.’’

The high-per­for­mance kit in­cludes an HP Akropovic ex­haust ($3400), en­ginecon­trol unit ($1650) and en­abling codes ($781).

Glenn’s team has just taken off the blink­ers and head­lights, bolted on slicks, race-shift foot­pegs and fair­ing and gone rac­ing,’’ Davis says.

There’s been no en­gine work to the bike, they just changed the oil and oil fil­ter and [al­tered] the valve clear­ances.

The sus­pen­sion tun­ing in­cludes Oh­lins shocks and fork in­ter­nals. The only as­sis­tance was get­ting the ECU sorted for rac­ing with an HP cal­i­bra­tion kit.’’

Aller­ton, apart from six wins, fin­ished sec­ond in one race and fourth in the other— and set a scin­til­lat­ing lap record at the re­cent round at Perth’s Barba­gallo track.

The next races in the eightround se­ries will be staged at the Queens­land Raceway, Ip­swich, on June 3-5.

Win­ner: Glenn Aller­ton salutes again on theBMWS 1000 RR, set­ting a lap record at Barba­gallo, WA

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