Put up a park­ing lot

Pro­duc­tion of the Ford Fal­con has out­stripped de­mand by a huge mar­gin

Herald Sun - Motoring - - Car News - CRAIG DUFF craig.duff@cars­guide.com.au

FORD is re­ly­ing on gas and good­will to help ship more than 2000 un­sold Fal­cons and over­turn a 40 per cent dive in de­mand for its large sedan.

Cars­guide has counted some 2000 Fal­con sedans and utes, with a re­tail value of $80 mil­lion, parked on grass at Ford’s Broad­mead­ows site, which houses its fac­tory and head­quar­ters. As there are about 3880 park­ing spaces at the rear, the com­pany is un­likely to have parked the ve­hi­cles in pub­lic view be­fore ex­haust­ing all other op­tions.

Ford spokes­woman Sinead McAlary says the num­bers are high be­cause ‘‘ we cur­rently have slightly too much in­ven­tory, we’ve been build­ing too many cars for mar­ket de­mand’’.

‘‘ We didn’t want to re­act too quickly and in the time we’ve taken to as­sess the mar­ket trend, we’ve built up a back­log of ve­hi­cles,’’ she says.

‘‘ In that time, we’ve also been with­out XR8 and LPG mod­els.’’

McAlary says Fal­con sales are ex­pected to in­crease by up to 25 per cent when the EcoLPi model launches in a cou­ple of months. And mar­ket­ing cam­paigns such as the ‘‘ friends of Ford’’ dis­count rates and $2000 off the price of an XR6 for small busi­ness own­ers are start­ing to have an im­pact.

McAlary won’t re­veal whether Ford plans to dis­count the Fal­con as the fi­nan­cial year ends to re­duce in­ven­tory.

In April, 1457 Fal­cons were sold, down from the monthly av­er­age this year of 1840, which in turn is more than 40 per cent down on 2010.

Ford will change its pro­duc­tion sched­ule to 209 Fal­cons a day from mid-July mean­ing the stock­pile will con­tinue to grow in the short term.

Holden builds around 300 Com­modores a day at its El­iz­a­beth fac­tory in South Aus­tralia, some des­tined for ex­port.

Sur­plus: Build­ing too many cars has re­sulted in$80mworth of Fal­cons parked up out­side Ford’s Broad­mead­ows plant

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