Put up a parking lot
Production of the Ford Falcon has outstripped demand by a huge margin
FORD is relying on gas and goodwill to help ship more than 2000 unsold Falcons and overturn a 40 per cent dive in demand for its large sedan.
Carsguide has counted some 2000 Falcon sedans and utes, with a retail value of $80 million, parked on grass at Ford’s Broadmeadows site, which houses its factory and headquarters. As there are about 3880 parking spaces at the rear, the company is unlikely to have parked the vehicles in public view before exhausting all other options.
Ford spokeswoman Sinead McAlary says the numbers are high because ‘‘ we currently have slightly too much inventory, we’ve been building too many cars for market demand’’.
‘‘ We didn’t want to react too quickly and in the time we’ve taken to assess the market trend, we’ve built up a backlog of vehicles,’’ she says.
‘‘ In that time, we’ve also been without XR8 and LPG models.’’
McAlary says Falcon sales are expected to increase by up to 25 per cent when the EcoLPi model launches in a couple of months. And marketing campaigns such as the ‘‘ friends of Ford’’ discount rates and $2000 off the price of an XR6 for small business owners are starting to have an impact.
McAlary won’t reveal whether Ford plans to discount the Falcon as the financial year ends to reduce inventory.
In April, 1457 Falcons were sold, down from the monthly average this year of 1840, which in turn is more than 40 per cent down on 2010.
Ford will change its production schedule to 209 Falcons a day from mid-July meaning the stockpile will continue to grow in the short term.
Holden builds around 300 Commodores a day at its Elizabeth factory in South Australia, some destined for export.
Surplus: Building too many cars has resulted in$80mworth of Falcons parked up outside Ford’s Broadmeadows plant