Dressed to sell

Herald Sun - Motoring - - Inside -

WHAT­EVER you think of us­ing bla­tant sex­u­al­ity to flog cars, it’s hard to ar­gue with the ef­fec­tive­ness of this brand meet­ing ex­er­cise be­tween Fiat and Gucci — the lat­ter com­ing in the form of that lit­tle leather num­ber worn by Rus­sian su­per­model Natalya Sergeyevna Polevshchikova (Natasha Poly to her mateskis). The Fiat, cus­tomised for the ex­er­cise by Gucci cre­ative di­rec­tor Frida Gian­nini, fea­tures a two-tone black and white in­te­rior, or white ex­te­rior with Satin Chrome. Very chic. But dress it up any way you like, the 500 is still a sheila’s car.

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