Dressed to sell
WHATEVER you think of using blatant sexuality to flog cars, it’s hard to argue with the effectiveness of this brand meeting exercise between Fiat and Gucci — the latter coming in the form of that little leather number worn by Russian supermodel Natalya Sergeyevna Polevshchikova (Natasha Poly to her mateskis). The Fiat, customised for the exercise by Gucci creative director Frida Giannini, features a two-tone black and white interior, or white exterior with Satin Chrome. Very chic. But dress it up any way you like, the 500 is still a sheila’s car.