Remember those killed on the road and resolve to reduce the toll
to grow overseas soon, just as Clean Up Australia Day has gone global, with interest from many other countries.
This year the Salvation Army is making a big commitment by providing the shoes – all pre-owned, on a use-and-return program – for three individual installations of 1500 pairs.
This is definitely our biggest year. And it’s getting bigger every year,’’ says road safety expert Russell White, the founder of Fatality Free Friday.
It’s a very moving reminder when you see all those empty shoes and think of a person who should be wearing them.’’
White says the event has grown rapidly since the original installation of shoes in Brisbane, with Sydney joining the Queensland and Victorian capitals this year. We’ll have an installation for the first time in Circular Quay, in addition to Federation Sq in Melbourne and Queen St mall in Brisbane,’’ he says. There are a stack of regional events, too.’’
White says the message for Fatality Free Friday is simple.
We want people to think consciously about their road use. They could be on two feet, two wheels, four wheels or more, and it’s about little things like courtesy, patience, looking ahead in traffic,’’ he says. These are the sorts of things that start to shape a behavioural change. I like to treat it like Clean Up Australia Day or Red Nose Day, where people get a reminder on the day and so do something a bit different the next day. Lots of people are passionate about road safety and this helps them take the first step.
Five or six people die every Friday in Australia. If we can save those lives and build from there it would be a bonus.’’
White says the event could expand internationally.
We’re getting interest from Canada, the Middle East and the UK. It would be good to see it heading overseas as well.’’ Visit www.fatalityfreefriday.com
Spare a thought: Ella Fanning, 17 months, among hundreds of pairs of shoes, each representing a life lost on the nation’s roads this year