Show and sell
Holden outsells Toyota for the first time in yonks as supply issues hit the Japanese
JAPANESE carmakers are planning a showroom blitz as new-car supplies to Australia return to normal.
Honda and Suzuki have slashed the prices of their baby cars and Toyota, which has cut the bottom line on its headlining Prius hybrid, is planning to sharpen its showroom stickers with the arrival of key newcomers in the second half of the year.
Other Japanese brands are planning similar incentives as factories, which have been running well below capacity since the disastrous earthquake and tsunami this year, get back to full production.
Drive-away deals now are commonplace, providing an effective $1500 bonus by including on-road costs. Japanese brands are discounting despite solid demand and positive sales figures.
Even an all new, locally made Toyota Camry, which arrives before the end of the year now that production at Altona is back to normal after months of short shifts, is expected to get a value boost.
Commodore is usually Australia’s favourite car, and the Cruze has given Holden a boost, but the May result is as much a reflection of Toyota’s short supplies as anything else.