Show and sell

Holden out­sells Toy­ota for the first time in yonks as sup­ply is­sues hit the Ja­panese

Herald Sun - Motoring - - Market Forces - PAUL GOVER paul.gover@cars­

JA­PANESE car­mak­ers are plan­ning a show­room blitz as new-car sup­plies to Aus­tralia re­turn to nor­mal.

Honda and Suzuki have slashed the prices of their baby cars and Toy­ota, which has cut the bot­tom line on its head­lin­ing Prius hy­brid, is plan­ning to sharpen its show­room stick­ers with the ar­rival of key new­com­ers in the sec­ond half of the year.

Other Ja­panese brands are plan­ning sim­i­lar in­cen­tives as fac­to­ries, which have been run­ning well be­low ca­pac­ity since the dis­as­trous earth­quake and tsunami this year, get back to full pro­duc­tion.

Drive-away deals now are com­mon­place, pro­vid­ing an ef­fec­tive $1500 bonus by in­clud­ing on-road costs. Ja­panese brands are dis­count­ing de­spite solid de­mand and pos­i­tive sales fig­ures.

Even an all new, lo­cally made Toy­ota Camry, which ar­rives be­fore the end of the year now that pro­duc­tion at Al­tona is back to nor­mal af­ter months of short shifts, is ex­pected to get a value boost.

Com­modore is usu­ally Aus­tralia’s favourite car, and the Cruze has given Holden a boost, but the May re­sult is as much a re­flec­tion of Toy­ota’s short sup­plies as any­thing else.

Boost: Cruze

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