Madness to the Max
Ford’s Australian Motor Show concept special draws on a cinema classic
firstname.lastname@example.org THE crazy dreams of Mad Max fans at Ford will go public at the Australian International Motor Show from July 1.
The designers at Ford’s BroadmeadowsHQcreated a pair of Interceptor dream machines that could work for a 21st-century Mad Max and their original computer drafts have been converted into 1/4-scale models for the show. They will be revealed on opening day at the Melbourne Exhibition Centre and, though there is no chance of any involvement in the coming Mad
Max revival movie, they show what the Ford crew can do and what the franchise has become.
‘‘ There was a fairly berserk reaction to the idea,’’ Ford Australia spokesman Neil McDonald says. ‘‘ The thing has gone viral around the world with the whole Mad Max phenomena. There has been a huge reaction.’’
The Mad Max project began as an after-hours idea at Broadmeadows to celebrate the return of the franchise with a new film that will be shot near Broken Hill.
More than 100 people at Ford were involved under the direction of Ford design director for Asia, Pacific and Australia Chris Svensson.
Svensson even organised a special screening of the original 1979 movie for staffers who were too young to have seen it.
The project involved designers, engineers and clay modellers to build the machines.
Mad Max launched the international career of Mel Gibson in a jet-black 1973 XB Falcon GT coupe-based car called the Interceptor.
The 21st-century Interceptor concepts are much wilder than anything done at Ford for a long time, partly because there were no limits.
‘‘ The design folk were pretty engaged with the whole thing as the cars did not have to conform to normal design parameters set down by a production car, like bumpers and headlight heights,’’ McDonald says. ‘‘ They were let loose and it shows in the creativity of the final models. They were impressive designs, with a bit of extra jewellery to give them some bling.’’
Out of this world: The Mad Max prototype dreamed up by Ford designers
AMad Max re-creation at the Silverton Hotel near Broken Hill
FINDOUTMORE For information on the Australian International Motor Show, see carsguide.com.au