Mad­ness to the Max

Ford’s Aus­tralian Mo­tor Show con­cept spe­cial draws on a cin­ema clas­sic

Herald Sun - Motoring - - Car News -

PAUL GOVER

paul.gover@cars­guide.com.au THE crazy dreams of Mad Max fans at Ford will go pub­lic at the Aus­tralian In­ter­na­tional Mo­tor Show from July 1.

The de­sign­ers at Ford’s Broad­mead­owsHQcre­ated a pair of In­ter­cep­tor dream ma­chines that could work for a 21st-cen­tury Mad Max and their orig­i­nal com­puter drafts have been con­verted into 1/4-scale mod­els for the show. They will be re­vealed on open­ing day at the Mel­bourne Ex­hi­bi­tion Cen­tre and, though there is no chance of any in­volve­ment in the com­ing Mad

Max re­vival movie, they show what the Ford crew can do and what the fran­chise has be­come.

‘‘ There was a fairly berserk re­ac­tion to the idea,’’ Ford Aus­tralia spokesman Neil McDon­ald says. ‘‘ The thing has gone vi­ral around the world with the whole Mad Max phe­nom­ena. There has been a huge re­ac­tion.’’

The Mad Max pro­ject be­gan as an af­ter-hours idea at Broad­mead­ows to cel­e­brate the re­turn of the fran­chise with a new film that will be shot near Bro­ken Hill.

More than 100 peo­ple at Ford were in­volved un­der the direc­tion of Ford de­sign di­rec­tor for Asia, Pa­cific and Aus­tralia Chris Svens­son.

Svens­son even or­gan­ised a spe­cial screen­ing of the orig­i­nal 1979 movie for staffers who were too young to have seen it.

The pro­ject in­volved de­sign­ers, en­gi­neers and clay mod­ellers to build the ma­chines.

Mad Max launched the in­ter­na­tional ca­reer of Mel Gib­son in a jet-black 1973 XB Fal­con GT coupe-based car called the In­ter­cep­tor.

The 21st-cen­tury In­ter­cep­tor con­cepts are much wilder than any­thing done at Ford for a long time, partly be­cause there were no lim­its.

‘‘ The de­sign folk were pretty en­gaged with the whole thing as the cars did not have to con­form to nor­mal de­sign pa­ram­e­ters set down by a pro­duc­tion car, like bumpers and head­light heights,’’ McDon­ald says. ‘‘ They were let loose and it shows in the creativ­ity of the fi­nal mod­els. They were im­pres­sive de­signs, with a bit of ex­tra jew­ellery to give them some bling.’’

Out of this world: The Mad Max pro­to­type dreamed up by Ford de­sign­ers

Lo­ca­tion shot:

AMad Max re-cre­ation at the Sil­ver­ton Ho­tel near Bro­ken Hill

FIND­OUT­MORE For in­for­ma­tion on the Aus­tralian In­ter­na­tional Mo­tor Show, see cars­guide.com.au

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