Re­vise and re­vive route

Herald Sun - Motoring - - Car News -

THE start­ing price of the Ford Fal­con has been slashed by more than $3000 to trum­pet the ar­rival of a much-needed up­date for the fam­ily sta­ple.

The bot­tom line on the FG MKII has dropped be­low $40,000 for the ba­sic XT and Ford Aus­tralia says there is a $1000 boost to the car’s equip­ment, mak­ing a $4105 cus­tomer ben­e­fit on a model that now starts at $37,235.

The new price now eas­ily un­der­cuts the ba­sic Com­modore Omega, from $39,990.

Ford des­per­ately needs an up­turn in Fal­con sales af­ter a huge slide through 2011 and is pin­ning its hopes on the facelifted MKII.

Pur­chases are down more than 37 per cent for the first 10 months of the year, or nearly 10,000 de­liv­er­ies, with Oc­to­ber adding just 1591 to the to­tal com­pared to 2258 for the same month in 2010.

‘‘ We’re re­spond­ing to the mar­ket and the com­pe­ti­tion, par­tic­u­larly in the small-car seg­ment,’’ says Ford spokesman Neil Mc­don­ald. He de­nies any panic at Broad­mead­ows and says the up­date to the FG is run­ning as orig­i­nally planned.

Apart from the XT sticker, the big­gest ad­van­tage on the FG MKII is the $39,990 pric­etag for the Fal­con XR6. It is down by $3000 and gets $2650 worth of ex­tras, in­clud­ing an 8-inch touch­screen mul­ti­me­dia con­troller, USB con­nec­tiv­ity, 18-inch al­loys, side cur­tain airbags and re­verse park­ing sen­sors. Ford says the best deal is on the G6E Turbo, which has a $2755 price cut and $5500 worth of ex­tra equip­ment. The Fal­con ute now starts at $27,590.

Paul Gover

Newspapers in English

Newspapers from Australia

© PressReader. All rights reserved.