Revise and revive route
THE starting price of the Ford Falcon has been slashed by more than $3000 to trumpet the arrival of a much-needed update for the family staple.
The bottom line on the FG MKII has dropped below $40,000 for the basic XT and Ford Australia says there is a $1000 boost to the car’s equipment, making a $4105 customer benefit on a model that now starts at $37,235.
The new price now easily undercuts the basic Commodore Omega, from $39,990.
Ford desperately needs an upturn in Falcon sales after a huge slide through 2011 and is pinning its hopes on the facelifted MKII.
Purchases are down more than 37 per cent for the first 10 months of the year, or nearly 10,000 deliveries, with October adding just 1591 to the total compared to 2258 for the same month in 2010.
‘‘ We’re responding to the market and the competition, particularly in the small-car segment,’’ says Ford spokesman Neil Mcdonald. He denies any panic at Broadmeadows and says the update to the FG is running as originally planned.
Apart from the XT sticker, the biggest advantage on the FG MKII is the $39,990 pricetag for the Falcon XR6. It is down by $3000 and gets $2650 worth of extras, including an 8-inch touchscreen multimedia controller, USB connectivity, 18-inch alloys, side curtain airbags and reverse parking sensors. Ford says the best deal is on the G6E Turbo, which has a $2755 price cut and $5500 worth of extra equipment. The Falcon ute now starts at $27,590.