We hardly knew you

The mas­sive May­bach is killed off by even big­ger in­dif­fer­ence

Herald Sun - Motoring - - Prestige -

‘‘ We’ve come to the con­clu­sion that it is bet­ter to cut our losses with May­bach than to con­tinue into an un­cer­tain fu­ture,’’ says Daim­ler chair­man Di­eter Zetsche.

Mercedes-benz Aus­tralia spokesman David Mc­carthy has con­firmed that pro­duc­tion will end late 2013.

The re­born May­bach hit the road at al­most the same time as the Rolls-royce Phan­tom, but there was never any real con­test. The Bmw-owned Bri­tish li­mou­sine was right on the money, and right for the money, but the May­bach came across as a long-wheel­base S-class Benz with a Dick Smith store in the back seat.

The May­bach promised busi­ness-class air­line seat­ing for two, as well as a bril­liant tail-end en­ter­tain­ment pack­age, and de­liv­ered on that end of the deal. But the car was never dif­fer­ent enough, or bet­ter enough, to lure con­quest cus­tomers or even sat­isfy up­scale Benz buy­ers.

Long-time Benz owner and col­lec­tor Lind­say Fox, for one, al­ways wanted an S-class Pull­man and not a May­bach. When prices could eas­ily soar above $1 mil­lion, sales were slow at a time when Roll­sRoyce reg­u­larly de­liv­ered 20 cars a year in Aus­tralia and more than 1000 world­wide.

Mc­carthy says only a cou­ple of the fully loaded May­bach 62s were sold here, with the bal­ance de­liv­ered as the shorter-wheel­base 57.

‘‘ Each May­bach was made specif­i­cally to cus­tomer or­der. There is noth­ing ‘ av­er­age’ about a May­bach price, spec­i­fi­ca­tion or their cus­tomers,’’ he says.

De­spite the death sen­tence, own­ers will still get sup­port.

‘‘ Ev­ery May­bach owner will con­tinue to re­ceive the ex­cep­tional level of sup­port, in­ter­ac­tion and exclusive ben­e­fits that come with own­ing one of the most exclusive cars on the planet,’’ Mc­carthy says.

Scrapped: Daim­ler has de­cided to cut its losses with May­bach

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