Let’s try that again

Honda ad­mits the next Civic’s no bet­ter than the cur­rent model

Herald Sun - Motoring - - Car News -

of Honda, Takanobu Ito, prom­ises sig­nif­i­cant up­grades to counter the crit­i­cism.

‘‘ We will con­tinue to make im­prove­ments on a daily ba­sis,’’ Ito says.

He takes re­spon­si­bil­ity for the car’s short­com­ings and ad­mits Honda un­der­es­ti­mated its op­po­si­tion, as well as the level of im­prove­ment needed over the out­go­ing model.

‘‘ I be­lieve that the ul­ti­mate re­spon­si­bil­ity for the Civic rests with me,’’ Ito says.

‘‘ Right now we are try­ing to work out the best ac­tions pos­si­ble in re­sponse.

‘‘ We might have un­der­es­ti­mated the com­pe­ti­tion to a cer­tain ex­tent.’’

In Honda’s de­fence, Ito says he be­lieves the pre­vi­ous­gen­er­a­tion Civic was well ahead of its ri­vals and that might have led to de­ci­sions that did not push hard enough on the new car.

‘‘ The pre­vi­ous Civic was some­thing of a ma­jor sur­prise to the world, it was ex­tremely ad­vanced, and there­fore the con­cept for this cur­rent Civic was try­ing to carry over the con­cept.

‘‘ We look at the his­tory of the Civic model. We are con­stantly aim­ing to­wards more ad­vanced fea­tures and car­ry­ing out de­vel­op­ment of the new Civic.’’

He ad­mits Honda has been stung by the poor re­cep­tion for the car.

‘‘ In this sit­u­a­tion it is true that we lacked the ca­pa­bil­ity to un­der­stand be­fore­hand that such re­ac­tions might have come about. We should have stud­ied these things more care­fully.’’

He be­lieves Honda’s ef­fort with the pre­vi­ous Civic also spurred ri­vals to de­velop the cars that are now mak­ing things tough for the maker and the model.

Lack­lus­tre: Honda has lost face with the cur­rent Civic model and vowed to im­prove it

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