KEY NOTES

Herald Sun - Motoring - - Car News -

WOOLIES RAPPED

WOOL­WORTHS has copped a knock for a sales pro­mo­tion link­ing drink­ing with driv­ing. A deal in which buy­ers of two cases of beer or pre-mixed spir­its got a 30 cents-a-litre fuel dis­count is de­scribed as ‘‘ a step too far’’ and

‘‘ trou­bling’’ by the Aus­tralian Au­to­mo­bile As­so­ci­a­tion, with AAA boss An­drew Mckel­lar call­ing for Wool­worths to take a ‘‘ shared re­spon­si­bil­ity on road safety’’.

BIT OF A MARK-UP

A CHRYSLER 300C once re­port­edly owned by Pres­i­dent Barack Obama is for sale— with a $1 mil­lion price tag. The car was said to have been Obama’s ride when he was a se­na­tor in Illi­nois.

BLOWN THISWAY

ECO­BOOST en­gines such as the one com­ing to the Ford Fal­con this year are spread­ing fast through the Ford line-up, with the com­pany plan­ning to triple its pro­duc­tion ca­pac­ity to feed 11 in­di­vid­ual mod­els. Ford built 127,883 Eco­boost ve­hi­cles in the US last year and in­tends to add the new Es­cape (com­ing to

Australia) Fu­sion, Fo­cus and po­lice In­ter­cep­tor to the line-up in Amer­ica this year.

THE DI­RECT ROUTE

EF­FI­CIENT com­mon-rail fuel in­jec­tion is spread­ing fast, with Bosch re­port­ing pro­duc­tion of its 75 mil­lionth sys­tem. The high-pres­sure sys­tem was first used 14 years ago and is claimed by the com­pany to have been a game-changer for new-age turbo diesel en­gines.

COSTLY EX­PO­SURE

CAR com­pa­nies will pay up to $3.5m for a 30-sec­ond ad on the Amer­i­can Su­per Bowl broad­cast on Mon­day. Among them will be lin­gerie model Adri­ana Lima in a 60-sec­ond ad for Kia Op­tima.

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