Most of us want a new car, preferably a Euro or an SUV
some 741,000 Australians want a new car by March.
And more of us are prepared to pay more— the intention to buy luxury brands, especially Audi, has increased dramatically. Roy Morgan Research spokesman Norman Morris says Audi is catching up to its German rivals thanks to its more youthful, sporty image.
The losers are some of the brands that were bywords for good value and reliability such as Suzuki, Nissan and Mitsubishi. ‘‘ With increased competition from Euro brands,’’ Morris says, ‘‘ someone has to lose out and it seems some of the Japanese brands don’t have the prestige image attached to buying a Euro brand.’’
Morgan’s researchers found buyer intentions over the next four years largely favour small cars, such as the Holden Cruze and Toyota Corolla, with more than one in five— a significant increase— intending to buy a city runabout. Large cars are most likely to lose sales, with light cars also losing favour.
The segment expected to record the biggest growth in sales in the next four years will be small SUVS costing less than $40,000. Compact models last year accounted for almost half of all SUV sales and 12 per cent of all new vehicle sales.
The SUV tally for the year was 121,387 despite the total market dropping 2.6 per cent to 1,008,437.
‘‘ There doesn’t seem to be any stigma attached to (SUVS) now,’’ Morris says.
‘‘ They’ve become a lot more refined and car-like, they’re quite acceptable and more versatile. Not everyone wants to go driving in the mud. Even prestige marques are coming into the SUV market which was unheard of in the past.’’
Of the mainstream brands, Subaru and Mazda appear to be the major beneficiaries in the short term, at least because each has released a new, strong-selling compact SUV.
Meredith Stone and partner Denniso’mera bought a Subaru XV to replace their Suzuki Swift and Toyota Prado. ‘‘ We wanted something in between and I travel a fair bit and it’s fairly economical,’’ Stone says.
‘‘ To be honest we were attracted by the advert. Then we had a look and were impressed by all the features.’’
Impressed: Meredith Stone loves the features on her newsubaruxv