Working on tradies
More brands are trying new ways of pocketing the blue-singlet dollar
among the car makers is they all see tradies as a major market.
Nissan’s Navara has the headline billing, but the range runs from Great Wall entrylevel utes all the way to Iveco small trucks and Fiat vans.
The resurgent Ssangyong is also showing its Actyon Sports dual-cab ute and the Korando SUV. Both of the South Korean-built vehicles have benefited from a style overhaul. Ssangyong is touting the Actyon Sports’ fuel efficiency credentials, with the 2.0-litre turbo diesel using from just 7.3L/100km.
Fiat commercial vehicle sales manager Mark Griffiths says commercial vehicles are also starting to find favour.
‘‘ Every year, we are seeing more tradies purchase vans over utes as they offer a better form of security for their tools of trade,’’ Griffiths says.
Renault’s Emily Ambrosy says the French maker is looking to reproduce its European success Down Under with its Kangoo, Trafic and Master vans.
‘‘ Renault has been No.1 in light commercial vehicles in Europe for the past 14 years and we feel we have fantastic opportunities to grow in the Australian market.’’
Top billing: Nissan’s Navara ST-X V6 dual-cab ute will headline the
National Tradies Expo