Deutscher makes mark
Euro financial woes won’t stop Opel forging ahead here
Carsguide believes 16 dealers have so far been appointed and that only two are Holden.
However, Opel Australia spokeswoman Michelle Lang says the brand is ‘‘ still in the process’’ of appointing dealers.
‘‘ We currently have contracts coming back and the legal processes are under way. We are really pleased with the calibre of dealers.’’
Lang says their target number of dealers is ‘‘ only 16 or 17 in the first year . . . We may be looking at that as time goes on but they will be metropolitan dealers to begin with. Some dealers are multidealers that have other German brands.’’
Even though it is part of the Americangmstable, Opel, founded in 1899, is identified primarily as a German brand with the virtues of that country’s auto engineering and design.
The brand will launch in Australia with three model ranges: Corsa, Astra and Insignia.
Carsguide believes the Corsa light car may start at under $20,000 to gain a foothold on the showroom floor but Lang cannot confirm this.
‘‘ Your informants are telling you more than I can tell you,’’ she says.
The Corsa, which in previous generations was Holden’s Barina, will come in three and five-door hatch variants.
Above that is the Astra fivedoor, Tourer (wagon) and GTC coupe, the range topped by the Insignia sedan and the Tourer.
Astra was last sold in Australia by Holden in March 2010. It was then built in Belgium and replaced by the Korean-built Cruze.
The Astra models coming to Australia will be built atgm’s Vauxhall plant in Britain. Opel’s hero car, the Astra GTC, recently won the design category of the 2012 Plus X Awards in Germany, one of eight awards for the German brand.
Flagship: The Astra GTC coupe is Opel’s hero car