In­cred­i­ble shrink­ing plan

In­finiti will kick off with a whis­per, not a bang

Herald Sun - Motoring - - Car News -

apol­o­gise for en­sur­ing we get that right be­fore we go in with all guns blaz­ing.

We’d love to be in Perth and Ade­laide (at launch) but the re­al­ity is we need to make sure the cus­tomer ex­pe­ri­ence is right in our first three stores.’’

Those three deal­er­ships will be run by three of the big­gest names in au­to­mo­tive re­tail. In­finiti has ap­pointed Sut­tons Mo­tor Group in Sydney, Pen­fold Mo­tors in Mel­bourne and AP Eagers in Bris­bane.

Snell says Perth and Ade­laide out­lets will be added by the end of next year but won’t say how cus­tomers in those cities who want to buy a car now will be ser­viced.

He also prom­ises In­finiti will rapidly ex­pand its line-up as new mod­els come into the mix.

‘‘ Be­tween late 2013 and 2016 we’ll have six new ve­hi­cles,’’ he says. ‘‘ We ab­so­lutely in­tend to have a full model range— that’s the only way we can hit 10 per cent (the global pres­tige car tar­get for In­finiti).’’

The launch ve­hi­cles in­clude the FX mid-size SUV with a 3.0-litre V6 turbo diesel, a 3.7-litre petrol V6 and a range­top­ping 5.0-litre V8. It will be joined by theMsedan, headed by the world’s quick­est hy­brid in the M35h , which has a 0-100km/h time of 5.5 sec­onds.

The Nis­san-owned com­pany is based in Hong Kong and sells eight mod­els in 46 mar­kets. See Pres­tige, page 42

Big hopes: The Nis­san­backed 2012 In­finiti hy­brid sedan

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