Incredible shrinking plan
Infiniti will kick off with a whisper, not a bang
apologise for ensuring we get that right before we go in with all guns blazing.
We’d love to be in Perth and Adelaide (at launch) but the reality is we need to make sure the customer experience is right in our first three stores.’’
Those three dealerships will be run by three of the biggest names in automotive retail. Infiniti has appointed Suttons Motor Group in Sydney, Penfold Motors in Melbourne and AP Eagers in Brisbane.
Snell says Perth and Adelaide outlets will be added by the end of next year but won’t say how customers in those cities who want to buy a car now will be serviced.
He also promises Infiniti will rapidly expand its line-up as new models come into the mix.
‘‘ Between late 2013 and 2016 we’ll have six new vehicles,’’ he says. ‘‘ We absolutely intend to have a full model range— that’s the only way we can hit 10 per cent (the global prestige car target for Infiniti).’’
The launch vehicles include the FX mid-size SUV with a 3.0-litre V6 turbo diesel, a 3.7-litre petrol V6 and a rangetopping 5.0-litre V8. It will be joined by theMsedan, headed by the world’s quickest hybrid in the M35h , which has a 0-100km/h time of 5.5 seconds.
The Nissan-owned company is based in Hong Kong and sells eight models in 46 markets. See Prestige, page 42
Big hopes: The Nissanbacked 2012 Infiniti hybrid sedan