Gap of luxury
Infiniti reckons it sees an opening in the prestige market – but at what price
by making it a ‘‘ budget prestige’’ brand.
‘‘ That just defeats the purpose of being in this market. People buy these types of vehicles on value and image, not price,’’ he says. ‘‘ The younger Gen Y buyers are looking for something different. In many cases they see European prestige cars as representing their parents’ values.’’
So Infiniti wants to be different, right down to the design of its cars with the signature bulging front guards pushing up in to the bonnet. Snell knows the look won’t suit the conservative crowd— and is happy about it.
The FX all-wheel-drive SUVs are expected to account for more than 80 per cent of Infiniti sales for the first 12 to 18 months, headlined by the V8-powered FX50S. The M35h hybrid will be the only sedan in the line-up at launch but will be followed by the smaller G Coupe and G Convertible towards the end of the year.
Infiniti has tapped the resources of the NissanRenault alliance, taking two of the best engines: the 3.0-litre V6 turbo diesel from Renault and the 3.7-litre petrol V6 best known in Nissan’s sporty 370Z.
With no news from the Australian arm, Carsguide checked the British Infiniti website, which shows the FX range has four basic spec levels, GT, GT Premium, S and S Premium. Prices start about $74,000 for the base FX37, with
Aiming high: Infiniti will be happy if Gen Y look at the FX50S and do not see their parents’ SUV