Hot cars aren’t dead yet
HSV is powering through the big sedan sales slide
buyers, who are in no danger of owning an orphan.
‘‘ Big cars are not dead,’’ Harding says. ‘‘ Ours aren’t, that’s for sure.
‘‘ I’mtalking it up— but I’m talking facts.’’
Harding has been pushing the upside of the HSV story for more than a year, rejecting claims that his cars have been dragged down by the Falcon slide. This decline has spread to some degree to Holden and the mainstream Commodores.
‘‘ The large car segment is made up from a basic Falcon through to us,’’ Harding says. ‘‘ I don’t like being included in that group. We’ve carved out our own niche.’’
Harding admits HSV is down from its peak but says the longterm business case is built on the current sales volume.
He refuses to answer any questions about HSV’s plans for the VF Commodore, which will be ready for the road in mid-2013, or anything that would stretch the brand beyond Commodore.
There has been development work on a hot HSV version of the Cruze but nothing that’s remotely ready yet for production or sales.
But Harding will, reluctantly, talk about the latest figures: ‘‘ Clubsport is our best seller. Equal second are Maloo and the GTS.’’
And he wants to put the picture into clearer focus. ‘‘ If you look at the sedan market, it’s between 70,000 and 100,000 cars a year,’’ he says. ‘‘ We have about 19 per cent retail share. That probably makes us a great revenue source for the government.’’
Most importantly, Harding says HSV is trading solidly in the black and generating the money necessary for its future programs including its work on the VF.
‘‘ I wouldn’t be in it if it wasn’t profitable,’’ he says.
Business as usual: HSV says it has carved itsownniche in the large car market