The pulse grows stronger
It’s confirmed — the one-time small car king is returning
identified with Nissan and small cars, so is the SSS seen as the performance variant. Both badges will be pivotal in regaining sales lost when Nissan was forced to adopt the Tiida name.
Introduced in 2006, the Tiida was an instant dud.
Nissan’s share of the small car segment dived from about 10 per cent in the Pulsar’s final years to about 1.5 per cent last year. Nissan has sold fewer than 2000 Tiidas to the end of July this year, which is less than the monthly sales of either the Mazda3, Toyota Corolla, Holden Cruze or Hyundai i30.
Pulsar heads Nissan’s ‘‘ product renaissance’’ over the next 18 months.
‘‘ Pulsar (is) our 500-pound (227kg) gorilla— 82 per cent of our plan for growth next year comes on the back of these two cars: sedan and hatch,’’ Peffer says.
The Pulsar will be joined by a new Patrol four-wheel-drive and the mid-sized Altima sedan, which will replace the Maxima. A new Pathfinder will follow in 2014.
Nissan has already launched the Almera light sedan— based on its popular Micra hatch— and is aiming for 250 sales a month.
‘‘ We won’t get a lot of sales out of Almera, it’s not one of our core models and about 80 per cent of the light car segment are hatches,’’ Peffer says. ‘‘ The Accent and Barina (sedans) are doing 3000 to 4000 a year and we think we can do about that number. It’s part of our strategy to compete in any segment where there is growth and the light car market is one area we need to be.’’