Evo faces the steel

Lancer pric­ing cops the sword

Herald Sun - Motoring - - Car News -

age of the ve­hi­cle,’’ Mit­subishi Mo­tors Aus­tralia pres­i­dent Mut­suhiro Oshikiri tells Cars­guide. ‘‘ It’s quite com­pe­tent and Lancer own­ers are prob­a­bly our hap­pi­est.

‘‘ We want to strengthen and hold the po­si­tion un­til we get the Mi­rage.’’

The Lancer has been bat­tling to win friends but Mit­subishi be­lieves the new start­ing price, to­gether with a new mid-range LX priced from $23,990 with plenty of equip­ment, can do the job. The ba­sic ES comes with seven airbags, Blue­tooth tele­phone con­nec­tion and au­dio stream­ing, leather­wrapped wheel and im­proved sound sys­tem. The VRX has had a $1000 price cut but the fully loaded Lancer Ral­liart is un­changed at $44,490.

On the Evo front, the start­ing price is now down by $5400 to $56,990 and the du­al­clutch au­to­matic is re­duced by the same amount.

Mit­subishi ad­mits the Lancer has lost its gloss.

‘‘ We’ve tried to freshen it. The styling still stacks up,’’ says head of prod­uct and strat­egy Tony Principe. ‘‘ There is con­stant pres­sure to price it down. (So) we’ve repo­si­tioned the cars by about $1700.’’

Sales of the ASX have been strong so its up­date is fo­cused on equip­ment, to­gether with a very mild up­date of the styling. The sus­pen­sion, steer­ing and CVT auto have also been tweaked, al­though not enough to jus­tify a full-scale Cars­guide eval­u­a­tion.

The ba­sic car re­ally only gets a new sound sys­tem with Blue­tooth, but the new As­pire adds ev­ery­thing from al­loy wheels and pri­vacy tinted glass to a re­vers­ing cam­era, auto wipers and head­lamps, and leather seat trim.

Against the ba­sic ASX from $25,990, the As­pire looks good at $28,990 for the man­ual and $30,240 for the auto.

Chop shop: Mit­subishi has taken $9K off the top-line Evo but the Ral­liart TC (above) is un­changed

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