Evo faces the steel
Lancer pricing cops the sword
age of the vehicle,’’ Mitsubishi Motors Australia president Mutsuhiro Oshikiri tells Carsguide. ‘‘ It’s quite competent and Lancer owners are probably our happiest.
‘‘ We want to strengthen and hold the position until we get the Mirage.’’
The Lancer has been battling to win friends but Mitsubishi believes the new starting price, together with a new mid-range LX priced from $23,990 with plenty of equipment, can do the job. The basic ES comes with seven airbags, Bluetooth telephone connection and audio streaming, leatherwrapped wheel and improved sound system. The VRX has had a $1000 price cut but the fully loaded Lancer Ralliart is unchanged at $44,490.
On the Evo front, the starting price is now down by $5400 to $56,990 and the dualclutch automatic is reduced by the same amount.
Mitsubishi admits the Lancer has lost its gloss.
‘‘ We’ve tried to freshen it. The styling still stacks up,’’ says head of product and strategy Tony Principe. ‘‘ There is constant pressure to price it down. (So) we’ve repositioned the cars by about $1700.’’
Sales of the ASX have been strong so its update is focused on equipment, together with a very mild update of the styling. The suspension, steering and CVT auto have also been tweaked, although not enough to justify a full-scale Carsguide evaluation.
The basic car really only gets a new sound system with Bluetooth, but the new Aspire adds everything from alloy wheels and privacy tinted glass to a reversing camera, auto wipers and headlamps, and leather seat trim.
Against the basic ASX from $25,990, the Aspire looks good at $28,990 for the manual and $30,240 for the auto.
Chop shop: Mitsubishi has taken $9K off the top-line Evo but the Ralliart TC (above) is unchanged