More Soobs on­line

. . . as in, or­der them on the net only

Herald Sun - Motoring - - Car News - NEIL DOWLING neil.dowling@cars­guide.com.au

THE wait for one of the choice cars of 2012 has stretched to 14 months as Subaru drip-feeds pro­duc­tion of its BRZ coupe.

The in­ter­minable de­lay for the car— ini­tially avail­able only on­line— is echoed by its clone, the Toy­ota 86, which is now promis­ing April 2013 de­liv­er­ies.

The com­pany un­der­stands the frus­tra­tion of po­ten­tial buy­ers, but wel­comes the low- vol­ume model’s ex­clu­siv­ity and as­sur­ance of sta­ble sales and re­sale val­ues.

But this has also cre­ated a mar­ket for scalpers.

A com­pany ex­ec­u­tive says the owner of one early-de­liv­ery car im­me­di­ately put it on the mar­ket in Sydney for $10,000 more than the pur­chase price. It has yet to sell.

Subaru is con­sid­er­ing ex­pand­ing the on­line sales to other mod­els af­ter the 2012 al­lo­ca­tion of some 200 BRZs sold out within three hours.

Na­tional sales man­ager Gary John­ston says the process has the po­ten­tial to change the way peo­ple buy cars.

If the cus­tomer un­der­stands that the new car price is fixed then it be­comes a rel­a­tively sim­ple trans­ac­tion,’’

‘‘ he says. Trad­ing in a car or de­tails about fi­nance or af­ter sales or ac­ces­sories are still avail­able from the dealer and, of course, the car should go to the dealer’s ser­vice depart­ment for pe­ri­odic main­te­nance.’’

Subaru Aus­tralia manag­ing di­rec­tor Nick Se­nior says the process will be re­viewed at the end of this year. He says Subaru is con­sid­er­ing whether pro­duc­tion will al­low the com­pany to get enough BRZs to sup­ply its ex­ist­ing show­room net­work.

Subaru’s web­site— buy­br­zon­line.subaru.com.au— lets buy­ers book test drives at a nearby deal­er­ship and get tradein val­u­a­tions, in­sur­ance in­for­ma­tion and up­dates from a sales rep­re­sen­ta­tive.

In the July 15 on­line sale, the first cus­tomer took only 20 min­utes to com­plete the process, from choos­ing ac­ces­sories, com­plet­ing the con­tract and pay­ing the de­posit. Within the first five min­utes of go­ing live, eight new-car or­ders were pro­cessed.

The BRZ was listed with a na­tional drive-away price of $37,150 in­clud­ing free three­year, 60,000km ser­vic­ing.

BRZ: You want

it, right? Sorry, you can’t have one

just yet

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