Juke out of the box
Nissan’s manic crossover car is confirmed for these parts
showrooms, as it has already done in Europe.
Feedback from buyers is that many of the biggest sellers are unoriginal and uninspiring,’’ Nissan Australia managing director Bill Peffer says. Many buyers want something a little different.’’
Peffer is confident the Juke is more than different enough for the job, without sacrificing the practicality promised by its fivedoor SUV body.
‘‘ I don’t think it’s oddball at all. I think it’s an exciting car that, like our popular Dualis, will attract many first-time Nissan customers,’’ he says. ‘‘ It will deliver what small-car buyers want— fuel efficiency, agile handling and compact dimensions— but with more driving fun and more space.
‘‘ If Juke’s overseas experience is any indication, small-car buyers seeking something new and original will find the Juke very appealing.’’
The boxy Soul from Korea is an obvious rival but Peffer says the Juke will have plenty of rivals ‘‘ mostly from the small car and small SUV segment’’.
The Juke is available with four engines including a diesel, and comes in front and allwheel drive.
‘‘ We’ve been able to secure the right balance of specification and price,’’ Peffer says.
‘‘ It’s too early to reveal any hints about prices but they will be competitive.’’
But the timing for the Juke is already locked in. ‘‘ Production for the first Australia-bound Nissan Jukes is scheduled for (the September quarter) in 2013. So, at this stage, we could have the Juke in Nissan showrooms by the end of next year or the start of 2014,’’ Peffer says.
He hopes Nissan Australia will be able to provide a tasty tease with a guest appearance in Australia of the ultimate Juke — the limited-edition Juke-R, propelled by the twin-turbo V8 and all-wheel drive package from the Nissan GT-R supercar.
‘‘ I’ma car guy,’’ he says. ‘‘ I think a GT-R powered Nissan Juke is a great expression of our brand’s excitement so I’m naturally keen to showcase the Juke-R.’’
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